The #1 Money Mistake Female Entrepreneurs Make: Not Paying Themselves with Danielle Hayden

Everyone's Talkin' Money

Shari Rash

Self-improvement, Business, Health & Fitness, Mental Health, Education

4.2 • 648 Ratings

🗓️ 25 September 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Too many women entrepreneurs are hustling hard, making sales, and still not seeing the money hit their personal bank account. Sound familiar? In this episode of Everyone’s Talkin’ Money, Shari Rash sits down with Danielle Hayden—Co-Founder and CEO of Kickstart Accounting—to unpack the myths, mindset blocks, and money mistakes that keep successful business owners stuck. Danielle shares why it’s irresponsible not to pay yourself, the real difference between a bookkeeper, tax accountant, and CFO-level support, and how to use your numbers as a story—not a math problem—to make better decisions. You’ll learn where most women overspend (and underspend), how to balance business needs with household needs, and why hiring the right money team can transform your business into a sustainable source of wealth. You’ll walk away knowing: Why saying “I’m not a numbers person” is keeping you broke in business How to structure your money team (bookkeeper, tax accountant, CFO, and more) The percentages you should be spending on payroll, marketing, and operations What to do if your business is seasonal or cash flow feels lumpy How to stop the shame spiral and finally pay yourself confidently If you’re ready to shift from “making money” to keeping and using money in a way that supports both your business and your life, this episode is a must-listen. Rules of Thumb for business spending. Check out the worksheet Danielle mentioned here: https://kickstartaccountinginc.com/healthy Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Thank you to our sponsors! Policygenius - Head to policygenius.com to compare free life insurance quotes from top companies and see how much you could save. Ava - Help build your credit score with Meetava.com. Use promo code: Money Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Claire worked in the marketing department for an up-and-coming artisan bakery.
0:05.0	Unfortunately, the artisan bakery in question was so up-and-coming.
0:10.0	Nobody actually knew it existed.
0:13.0	But then she had the really good idea to use Canva to create a business plan.
0:18.0	It looked good, really, really good. Their investors thought so too.
0:23.7	And now their hotcakes are selling like, well, exactly. Thanks, Canber. You're listening to
0:32.0	everyone's talking money, the show that's all about making life richer, from your bank account to your mindset and everything
0:39.2	in between. Whether you're here to crush debt, build wealth, or finally feel in control of your
0:45.8	cash, you are in the right place. Let's dive in and get you living life on your terms. You are one
0:53.2	conversation closer to financial freedom.
1:10.1	Let me ask you something. Are you making money in your business, but still not paying yourself?
1:16.3	Or maybe your QuickBooks is open in one tab while your anxiety spirals in another. You are not alone,
1:23.3	and you are definitely not bad with money. You just need better tools, strategy, and support.
1:29.7	Today, I'm joined by Danielle Hayden, co-founder and CEO of Kickstart Accounting, and host of
1:36.4	the Business by the Books podcast. Danielle has helped thousands of female entrepreneurs go from
1:42.6	financial overwhelm to financial clarity.
1:46.1	And yes, actually start paying themselves.
1:49.1	We're talking about why it's irresponsible to not give yourself a paycheck, what your
1:54.4	profit and loss statement really says about your business goals, and the difference between
1:59.5	a bookkeeper, a tax accountant,
2:01.4	and the strategic money team you actually need. Danielle also dropped some spicy truths
2:08.4	about marketing budgets overpaying for subscriptions and that whole it's a write-off excuse
	...

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