On this episode of the playbook, I have Ryan Ferris, president and COO of Alpha Graphics,

and we're going to discuss how you can win $25,000 by entering the Alpha Graphics,

make it happen, business, make over contest. Join me for all this and more on the playbook.

This is Entrepreneurs the Playbook. For each week, I bring you some of the greatest athletes,

celebrities and entrepreneurs to talk about their personal and professional playbook to success,

and what made them champions on the field and in the boardroom. I'm your host David Meltzer.

I'm here live at BlueWire Studios with an incredible entrepreneur, Ryan Ferris. He's the president

COO of Alpha Graphics, and I wanted to have you and Ryan. Welcome to the playbook.

Yes, thanks for having me, David. This is an amazing place. Thanks.

We're so blessed. A lot of businesses now that we're coming out the other side of the pandemic

really need a makeover. There's a lot of different things that we need to do from the lessons

that we've learned as well as the vendor relationships, the workflow that exists.

You guys have created this incredible contest, which I'm blessed to be a judge in,

of helping companies actually do a makeover. We've seen all the makeover shows. This is the first

one, make it happen, a business makeover contest, and you're actually giving $25,000 as well

to that business makeover winner. What were some of the things that motivated you or inspired

you as a company to create this makeover contest? You know, it's a couple components, but

you mentioned the pandemic, and that was a key attribute. It was an interesting, complicated,

I like to call it opportunity time. There was challenges, but from challenges comes some

phenomenal opportunities. What it did for any business owner, I believe, has really made you look

hard at, am I operating my business as lean and as efficiently as I can? Am I finding my customers

in the best possible way? Am I able to progress productively from the situation? All of our

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