The #1 Mistake That Costs Black Entrepreneurs Their Brands
Earn Your Leisure
iHeartPodcasts
4.9 • 7.9K Ratings
🗓️ 31 May 2026
⏱️ 16 minutes
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.5 | Guaranteed Human. |
| 0:04.5 | So I got to ask you some business questions or some legal questions. |
| 0:07.9 | I know we had Julian Brown, his episode went really viral. |
| 0:11.9 | And one clip went really, really viral where he said, it's a mistake to try to patent something. |
| 0:18.5 | Because if you patent something, then it goes on the registry and pretty |
| 0:22.2 | much it's just open source for people to steal your ideas big companies can take it they could sue you |
| 0:26.6 | so he advised people not to patent yeah so let me say this so there's four different types |
| 0:35.4 | of intellectual property right right? So a trade |
| 0:39.0 | secret will last as long as it's a secret. A patent only lasts for 20 years, but a trademark |
| 0:44.9 | will last as long as you use it, you will not lose it. I'm a trademark attorney, right? |
| 0:49.4 | And so Coca-Cola has been registered since 1893. Mercedes been registered since 1903. |
| 0:57.0 | So what I will tell people is don't allow people |
| 0:59.5 | to trick you out of your greatness |
| 1:00.9 | and tell you that a trademark is not necessary. |
| 1:03.8 | Now what Julian was talking about, |
| 1:05.6 | and I actually met Julian at InvestFest. |
| 1:08.5 | What he was talking about is a smart and it's a strategic move, but also what I would encourage Julian because he talked, he said he spoke to some CEO that was, I think he was the founder or the inventor of the, something series, something he referenced the guy in the interview what i would say is is that |
| 1:29.6 | julian should probably talk to someone like mr lani johnson mr lani johnson is an inventor |
| 1:36.5 | that works for nassah who is a black inventor right he invented the super soca and he actually |
| 1:43.3 | won multi-million dollar lawsuits because people |
| 1:46.3 | in french on his patent and so again sometimes we don't i understand his thought processor behind |
... |
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