The biggest mistakes are that people do things after the fact, like when it's too late,

you know, they'll come to us in January and say, Oh, man, I just just look kind of finally

took a look at my financial situation. I made a lot of money last year. What can I do to,

it's like, there's a couple of things we can do after the end of the year, but we should have been

talking earlier. This is the playbook. I'm going to talk some math today and money. I have the

incredible CFO of 1-800-accounted Gary Milkwick. Welcome to the playbook. Thanks for having me.

Great to be here. Amazing. I love it. It's amazing that there's still people that have new

business in accounting, in accounting. You know, the evolution of technology obviously has this

impact, but talk about something just like death that's always there. Yeah. You know, taxes are

always there. You know, balance sheets are always there. P and Ls are always there. And you would

think that there would be no business in account, in accountancy that isn't covered by some

software or some conglomerate or roll up in the CPA space or accounting or bookkeeping space.

Right. What is it about on 1-800-accounting that creates a new opportunity and better value

served better and served to the many? Yeah. So yeah, like you said, it was not easy coming up with

a new twist on account. Because I mean, we started many years ago. There's a lot of people

trying to do the remote model now. So that's what we want to do. We wanted to take

world-class service, me and the founders. We worked at Pricewaterhouse Coopers. So we were used

to providing services, you know, massive corporations, which, you know, providing some value.

But we wanted to provide that same service to brand new business owners. So it was how do we do it

at scale? How do we do it? You know, my dad owns an accounting firm or he just sold it recently.

But, you know, in the big roll-up going on. Yeah. That's right. But he, you know, these are clients

that he wouldn't want to take on because it's like, you know, I'd rather have a handful of really

...