THE #1 FASTEST WAY TO BECOME GREAT AT B2B ENTERPRISE SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 6 October 2021
β±οΈ 42 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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Transcript
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| 0:00.0 | Hey, before I dive into the interview, I've been doing this for 12 years now, and there's |
| 0:05.3 | a lot of great episodes and a lot of great episodes that you may not have visibility to. |
| 0:11.6 | That's why I've created another feed of the podcast called the best of the brutal truth. |
| 0:19.2 | So if you're looking for more of the classics, and they're really timeless, that they're |
| 0:25.5 | not based off a particular thing that's going on at the moment. |
| 0:30.0 | So they're evergreen. |
| 0:31.4 | You can just search your podcast player for the best of the brutal truth, and I'll be |
| 0:37.2 | post in several times a week, often as I can, and you'll get a feed of some of both the |
| 0:45.3 | current ones and some of the best from the past. |
| 0:49.7 | Today's interview has a very important lesson, probably one of the best lessons that |
| 0:55.4 | we can learn in sales, in that some of the things we need to become better at, and some |
| 1:01.7 | things we just don't need to do, and we may have either a bad habit or an annoying habit |
| 1:10.3 | or a lack of something. |
| 1:13.6 | The classic one is the one we're going to be talking about today. |
| 1:17.7 | It's probably the dominant one in sales where we talk too much, or kind of the side |
| 1:24.2 | effects of talking too much, not listening, interrupting. |
| 1:28.7 | It has a lot of side effects, and the interview isn't about just that. |
| 1:34.1 | It's about, how do you grow as a salesperson? |
| 1:38.0 | When you get into sales because you want to explore something new, you get sick of what |
| 1:44.6 | you were doing, and you want to become good at it, how do you do that? |
| 1:50.1 | Fast. |
| 1:51.4 | Let's get into the interview. |
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