The #1 Difference Between Sales and Branding
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 23 February 2026
⏱️ 4 minutes
🧾️ Download transcript
Summary
In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment.
You'll learn about:
- The first thing I’d do if I bought the New York Jets
- My holistic purpose and professional vision
- Why I don't get crippled by the performance of one project
- How to ignore government interference and external factors
- The value of one-on-one marketing and community management
Transcript
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| 0:00.0 | On this episode, I talk about CTA's 24-7 community management |
| 0:06.0 | and buying the Jets. This is the Gary Vee Audio Experience. |
| 0:27.6 | Lou wants to know if you bought the Jets today, what would be the first thing you would do? |
| 0:36.6 | Lou, I've always said that the first thing I would do |
| 0:39.3 | once I buy these New York Jets, |
| 0:41.3 | I'm pointing to the stadium by the way, |
| 0:43.3 | is I would start a program that would send a jersey |
| 0:48.3 | to every six-year-old boy and girl |
| 0:51.3 | in the New York, New Jersey, tri-state area with a handwritten note from me saying thank you, |
| 0:56.0 | or maybe just a note that I would sign some |
| 0:58.0 | because that's a big number, but I want to basically convert |
| 1:01.0 | every single youth into the green, not the blue, |
| 1:04.0 | and so that would be the number one thing I would do. |
| 1:07.0 | Start the program that I've been imagining and dreaming about my whole life. |
| 1:10.0 | Medea wants to know what motivates you to continue any project, |
| 1:14.6 | like Wine Library, without seeing any significant growth prior. |
| 1:18.6 | Muddy, you know, for me that's a very easy answer, which is I just believe in my holistic purpose, right? |
| 1:25.6 | I'm blown away by how many people are crippled by one |
| 1:29.2 | project or the other. To me, this is a net, net game. I have a very clear vision professionally |
| 1:33.7 | where I want to go, but overall, I just want to be a good human being, do business the right way, |
| 1:40.2 | the right process, put in the right hustle, and I control that. If I don't get results, well that means I made a wrong strategic decision. But that doesn't cripple me either because as a net net, I know where I'm going. So for every one or two times I decide to get in the wrong business or invest in the wrong thing, I'm going to figure out a win alongside of that, and that's all that really matters to me. Michael wants to know, as an entrepreneur, how do you feel about government officials picking winners? |
| 2:06.6 | Like win getting approval for casino in Boston. |
... |
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