On this episode of the Playbook, I have the CEO of one of my favorite fast food franchises, Taco Bell,

Mark King. And we're going to talk about the importance of knowing what you don't know,

especially when you go from one of the biggest sports companies in the world to one of the biggest

franchise food companies in the world. Join me for all of this and more on the Playbook.

This is Entrepreneurs the Playbook. For each week I bring you some of the greatest

athletes, celebrities and entrepreneurs to talk about their personal and professional

playbook to success and what made them champions on the field and in the boardroom.

I'm your host David Meltzer. I am so excited. I am here at Taco Bell, one of my favorite restaurants

in the world, favorite franchise, and I still look this good. This is because I am with the CEO

of Taco Bell, Mark King. Welcome to the Playbook. David is great to be on the Playbook. It's so

cool because I have watched your career because you were in sports in first and one of my favorite

companies that probably sponsored more golf tournaments than you even know of and we hit you up

all the time. But TaylorMade was your legacy at first and it's so interesting that we can move

from careers as I did from the phone to sports and to media. You yourself really started in sales,

just like me, but in the golf club industry with TaylorMade. And I'd love to understand the skills

and the knowledge and the desire that you developed to become the CEO of one of the most powerful

companies in America, if not the world. Well, it definitely is the world. So let's just say that, David.

And you deserve that. I don't know about that. So I started out first job right out of college was

I moved from Green Bay, Wisconsin to San Diego to be a sales rep for the TaylorMade Golf Company,

did have any idea what I was doing. I did. Well, they told me. I told my mom no matter what

you do to me, the rest of my life. Thank you. They told me San Diego was so cool. I didn't

need air conditioning in my car, which that was a lie. So you do need air conditioning. And your house,

...