Alright, let me tell you something, man.

Most people think artists are super rich.

They'll see a sold-out arena and assume,

this person, this artist, must be making millions tonight.

But the truth is, most artists, they don't make as much as you think from touring.

So here's why.

The promoter takes a cut.

The venue takes a cut. Ticketmaster or Live Nation, they takes a cut. The venue takes a cut.

Ticketmaster or Live Nation, they take their cut.

And the label takes a cut because they're recouping their advances or percentages,

back in, splits, whatever they negotiated in their deal.

And by the time the artists get their piece, it's a lot smaller than fans imagine. I mean you add in expenses buses hotels lighting dancing stage hands that extra bottle that's useless and suddenly that $200 ticket you bought might only put a few dollars in your favorite artist's

pocket.

Well, unfortunately, that's the current state of music today.

Now here's why I'm making this video.

And here's where Chris Brown flipped the entire script.

He's changing the game.

He looked at the broken system and said,

I'm not waiting on streaming checks.

I'm not waiting on label advances.

I'm going to create my own play.

I'm going to sell direct access to my customer base,

...