TGM Classic | Bruce Buffer | The Voice of the UFC, Building a Larger-than-Life Brand, and Living Your Best Life

The Greatness Machine

Darius Mirshahzadeh

Entrepreneurship, Education, Business

5 • 962 Ratings

🗓️ 6 January 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever wondered what it takes for someone to seamlessly transition from the electrifying realm of sports announcing to the cutthroat world of business, conquering both with remarkable finesse? Bruce Buffer, an iconic figure in the world of sports announcing and business, joins us on The Greatness Machine to share his story of venturing into the world of business while captivating sports fans with his booming voice on stage. Leveraging his brand and recognizability, he has successfully built a thriving business empire. Bruce ventures include merchandise, licensing deals, public appearances, and motivational speaking engagements. His business acumen and strategic mindset have allowed him to transcend the confines of sports announcing, establishing himself as a savvy entrepreneur. In this episode, Darius and Bruce dive into various intriguing topics, starting with Bruce's journey of how he began managing his half-brother, Michael Buffer, and the lessons he learned along the way. They also explore the future of personal branding, emphasizing the significance of values and purpose in establishing a strong personal brand. Bruce shares his insights on the future of combat sports, providing a unique perspective on what lies ahead. Moreover, they unravel the secret to following one's passions and achieving success, delving into the mindset and strategies required. Topics include: How Bruce started managing his half-brother Michael Buffer The future of personal branding The importance of values and purpose in leading a personal brand What the future looks like for combat sports according to Bruce The secret to following your passions and achieving success And other topics… Connect with Bruce: Website: https://brucebuffer.com/ Website: https://puncherschancebourbon.com/ Instagram: https://www.instagram.com/brucebufferufc/ Facebook: https://www.facebook.com/brucebuffer/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/whoompdarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Sponsored by: Shopify: Sign up for a $1/month trial period at shopify.com/darius. Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/Darius. Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hi, I'm Derek Foshazzar the Greatness Machine. This new year prioritized your financial wellness
0:03.9	with Rocket Money. It's a personal finance app that helps you find and cancel unwanted
0:08.2	subscriptions, track spending across accounts, and lower your bills all in one place. With over
0:13.2	5 million users, Rocket Money has saved $500 million in cancel subscriptions. Ready to save time
0:19.7	and money? Cancel your unwanted subscriptions reach your financial goals faster with Rocket subscriptions. Ready to save time and money, cancel your unwanted
0:21.1	subscriptions reach your financial goals faster with RocketMoney. Go to RocketMoney.com slash Darius
0:26.4	today. The New Year is here and this could be your year to finally turn your ideas into action.
0:31.0	Whether it's launching a side hustle or becoming your own boss, Shopify makes it easier than
0:35.0	ever to start with customizable templates and easy to use dashboards for shipping, taxes, and payments and tools to sell directly on social media.
0:42.1	Shopify gives you everything you need to grow your brand.
0:44.7	Don't let another year slip by wondering what if.
0:47.2	Sign up for your $1 per month trial period at Shopify.com slash podcast 10, all lowercase.
0:55.4	2025 is waiting.
0:56.9	Make it the year you say I did it.
1:06.3	What's up, gang?
1:07.4	Welcome to the greatness machine.
1:08.4	I'm your host, Darius Meshazade.
1:09.6	I'm so pumped to have you here with me. And listen, the greatness machine were about two things. Number one, people were living their passions. And number two, those who are creating greatness in the world and doing both of these things despite the odds against them. Each episode, we're going to feature interviews with game changers, business leaders, telling us their origin stories. What made them tick? What got them to where they are now? Why? So it can help you step into your greatness
1:31.9	within your life, your business, and your career. Occasionally, you might hear a few solo episodes
1:36.5	for myself, as I say, as I leverage my 20 years of entrepreneurship as a CEO and founder
1:41.6	to help you grow and level up in your journey to scale your life and your business.
1:45.9	So, come be a fly on the wall, enjoy the conversation, and I'm stoked to have you here with me.
	...

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