5 • 853 Ratings
🗓️ 14 March 2023
⏱️ 33 minutes
🧾️ Download transcript
Do you ever wake up in the middle of the night with fears and worries about your business? Well, you're not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we're thrilled to have Jane Kasper Cochrane back on the podcast. Founder of Glow Group, email marketing expert, boutique owner (and one of our keynote speakers at the recent Boutique Summit!) Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.
Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Resources:
Glow Group: Website | Facebook
Rural Haze Boutique: Website | Facebook | Instagram
EP 1 with Jane: How to Master Email and Text Marketing
Click on a timestamp to play from that location
0:00.0 | Okay, do you ever wake up with things in business that just frighten you? Things that are probably |
0:05.1 | totally out of your control, but they keep you whip at night? I don't mean to scare you, but sometimes |
0:10.5 | the change in law and regulation around some of the common activities we do in business like |
0:15.0 | text marketing or email marketing is enough to make me sweat. So today I'm really pumped that my friend Jane Casper, |
0:22.3 | not only the founder of Glow Group and an email marketing expert, but a boutique owner herself, |
0:27.4 | is back on the podcast for the second time. But today to talk about something really important. |
0:32.8 | And that's your text message market, text message marketing strategy, but also changes in regulations that |
0:39.4 | we all need to be aware of to make sure we're protecting the longevity of our business. |
0:44.1 | Jane is not only a longtime member of the hub and a part of our mastermind, but also a speaker |
0:48.8 | at the boutique summit and in past, a speaker at Western Summit. I really value the background, the research and the knowledge |
0:59.2 | that Jane brings to this conversation and every conversation that she's a part of on the |
1:04.5 | business marketing topic. She's super analytical and she knows her stuff. So let's talk about |
1:09.9 | some of those tricky things that keep you up at night, |
1:12.8 | changes in regulation in text message marketing and some of the other marketing channels in your |
1:17.5 | business. Meet my friend Jane Casper. Let's talk about your business, strategy, and the juicy details of what actually works, from |
1:29.6 | mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
1:34.6 | How do we scale your company and do it with the balance and the happiness that we all seek? |
1:39.4 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
1:43.4 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
1:50.4 | Hey guys, welcome back to the podcast this week. |
1:53.2 | It is time for a repeat guest. |
1:55.4 | I don't think you get repeat guests very often, so thanks for saying yes to coming back again. |
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