Tesla Motors' Disruptive Business Model
Cato Podcast
Cato Institute
4.5 • 979 Ratings
🗓️ 24 March 2014
⏱️ 10 minutes
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Summary
Tesla Motors makes "premium electric" automobiles, but some state-level protectionists don't like that Tesla owns its own dealerships.
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Transcript
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| 0:00.0 | This is the Cato Daily Podcast for Monday, March 24, 2014. |
| 0:05.0 | I'm Caleb Brown. |
| 0:07.0 | Tesla Motors makes premium electric vehicles. |
| 0:10.0 | There's just one problem for protectionists in a few states. |
| 0:14.0 | Tesla owns their own dealerships, a large shift away from the traditional model in the U.S. |
| 0:19.0 | So some states have shut Tesla out completely. |
| 0:23.0 | Peter Van Doren, editor of Regulation magazine, comments. |
| 0:27.4 | Auto dealerships and automakers have perhaps an odd relationship. |
| 0:34.0 | The car makers don't own dealerships. |
| 0:38.0 | And dealerships don't make cars. |
| 0:40.0 | Correct. |
| 0:41.0 | So why does that relationship exist the way it does? Well normally and when a when if a student would ask that question in an economics class we would say the answer to that question of when are what is the nature of |
| 0:56.5 | relationships between producers and distributors we would turn to Ronald Coes and |
| 1:02.1 | his first incarnation, 1937. |
| 1:05.0 | It's an article called The Theory of the Firm. |
| 1:08.0 | And it tries to explain why some things are done through market relationships and why other things are done |
| 1:15.2 | through command and control within an ownership structure, i.e. vertical integration. |
| 1:21.3 | Its answer is, and everyone who knows, Coz knows, his answer is and everyone who knows Coe knows his answer is always transaction |
| 1:26.1 | costs that is if the costs of doing business through arm's length relationships and contracts is transaction cost filled, |
| 1:37.6 | then the firm buys up that relationship and conducts it through command and control because that saves money. |
| 1:45.0 | So the price of writing a really long detailed contract with contingencies and delivery times and all that stuff, that can be quite high. |
| 1:53.4 | It's expensive and it takes expensive talent to write the contracts. |
... |
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