Terry's Book Club (From the AOP Archives)

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 4 November 2023

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.

By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.

But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.

And everyday life.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts
0:29.9	and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:42.0	There's a lot we're told about bladder lakes.
0:44.5	We're told of it is something to be ashamed of.
0:46.8	That it means skipping on the weekend run club.
0:48.8	But it means weakness.
0:49.7	Really?
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1:02.2	It's time to rethink bladder leaks.
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1:08.6	Always seek medical advice from your GP or a pelvic health specialist.
1:16.6	Due to popular demand,
1:20.4	we've dug very, very deep into our archives and are pleased to announce the re-release of episodes
1:23.5	from the last season of The Age of Persuasion.
	...

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