Terry Interviews Arkells Lead Singer Max Kerman

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 11 March 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry.

Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:37.7	This is an apostrophe podcast production. Hi, it's Hi, it's Terry O'Reilly.
1:10.0	Recently, I had the pleasure of having a conversation with Max Kerman,
1:14.6	co-founder and frontman of the band, Arkells.
1:18.2	The band members all met at McMaster University in Hamilton back in 2004.
1:24.4	They put out their first release about two years later.
1:28.0	Their debut album titled Jackson Square, a Hamilton reference, by the way, came out in 2008.
1:35.2	It went gold in Canada.
1:37.6	Since then, Arkells have enjoyed huge success with gold and platinum records.
1:42.9	Their songs ring out in NFL, NHL, and Major League Baseball Stadiums in arenas.
1:48.9	Their song, Tycats or Humman, has been adopted by the Hamilton Tiger Cats of the CFL as their official team anthem.
1:57.4	Arkells have headlined at countless live shows, of course, including their amazing halftime show at the 2021 Grey Cup.
2:05.4	And their concerts interestingly often feature collaborations with local businesses and charity organizations.
2:12.6	They have won more Juno's than any other band in history.
2:18.0	Not long ago, they released their latest album titled Laundry Pile.
2:22.5	I was looking forward to having a talk with Max about music and marketing
2:26.9	because Arkells have a way of marketing their music
	...

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