Terraseed - The Vegan Vitamin on a Mission

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 July 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix and Repeat**

“Create a product that is respectful with the planet, with the animals, and also with human beings,” says María Cebrían Fernández, Founder and CEO of Terraseed, a brand of nutritional products specifically created for vegans.

María used to feel a shortage of energy and nutrients in her body while going vegan. However, she found that supplements were confusing and a hassle, so she came up with the idea to create multivitamins containing all the nutrients needed for vegans.

It took a year and a half to get to the right product and formula. Plus, for Maria and her team, getting the packaging right in terms of sustainability was just as important as the formula.

We discuss:

* Grateful to her kids
* Overview of the brand
* Her life before Terraseed
* Why she started Terraseed
* Her entrepreneurial journey
* Thoughts on building and managing a mission-based company
* Her participation in the Techstars program

Join Ramon Vela and María Cebrían Fernández as they break down the inside story on The Story of a Brand.

For more on Terraseed, visit: https://terraseed.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at MuteSix Studios.
0:07.7	This is not your average entrepreneur or e-commerce podcast.
0:11.7	And he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.6	That's exactly the problem we're solving.
0:24.6	And TerraCity is building an amazing brand of nutritional products
0:30.6	specifically created for vegans.
0:33.6	And we, our product really focuses on two directions.
0:40.3	So the first one is becoming the most ethical product out there for vegans.
0:45.3	And we do that by sourcing all of our ingredients ethically and sustainably
0:52.3	from sources that have no impact on natural ecosystems
0:58.0	or don't include any animals at all. So everything is vegan.
1:02.0	And the other direction or the other approach is the packaging.
1:08.0	And everything we have in our packaging is fully compostable.
1:12.6	And we don't have any impact on the planet with our packaging.
1:18.6	I don't know if you are aware, but 1.1 billion animals are killed by the supplement industry every year
1:26.6	and 2.4 billion peeled waters made of plastic are created
1:32.5	by this industry polluting our planet and really killing like yeah those billions animals and
1:40.1	you know that that's that's at the core of our mission is to really create a product that is respectful with the planet, with the animals, and also with human beings, and mostly being.
1:57.7	This episode is brought to you by repeat, the easiest way for your customers to reorder products they love.
2:05.0	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands.
2:14.0	But with monthly churn rates pushing 10% across the industry, repeat has a better way.
	...

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