Terraseed - Building Sustainable and Ethical Supplements

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 July 2021

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix and Repeat**

“The energy you're projecting out to the world is the energy you attract in the end,” says María Cebrían Fernández, Founder and CEO of Terraseed. In part 2, she talks about the pandemic, which led to more awareness in health & wellness and environmental impact.

She recommends that one must be aware and embrace the fear always present at the beginning of any business. One needs to convince themselves of the success of the venture and picture the result.

In hard times, building strength and not giving up becomes difficult. In such a situation, María's mantra is to stay focused as well as positive.

In part 2, she talks about:

* Suggestions for those starting mission-driven businesses
* Living in Covid times
* Her mantra during hard times
* The Concept of happiness and points of alignment
* Description of Terraseed products
* Sustainable and ethical supplements
* The Long-term product roadmap
* Launch of their new campaign

Join Ramon Vela and María Cebrían Fernández as they break down the inside story on The Story of a Brand.

For more on Terraseed, visit: https://terraseed.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode was brought to you by Repeat.

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Transcript

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0:00.0	Recorded at Mute 6 Studios. This is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.5	Being aligned with who I am, because a company in the end is an extension of who we are.
0:28.4	And if there's no alignment in that extension, right, like of me and what I'm building,
0:40.3	it becomes quite difficult. For example, with funding, you know, I've seen these many times in funding in my previous companies,
0:47.3	but also, you know, other founders and other people's experiences is when you open your company to investors who don't align with what you're doing,
1:00.7	you know, like you end up struggling so much because these situations force you to get out of your alignment,
1:09.0	to pursue another direction or another path that is not exactly what
1:14.3	you want and how do you envision your company. So it's really difficult. And I think that's one
1:19.3	of the main struggles for your customers to
1:36.4	reorder products they love.
1:38.6	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused
1:43.6	commerce is the key to customer
1:45.8	retention for CPG brands. But with monthly churn rates pushing 10% across the industry,
1:52.3	repeat has a better way. Repeat will automate a frictionless reordering experience for the
1:58.5	largest part of a CPG brand's customer base,
2:02.0	the non-subscriber.
2:04.1	Repeat uses machine learning to analyze one-time shopper behavior, automates reordering
2:09.0	notifications, and delivers personalized replenishment cards that aid in upsell and cross-sell
2:15.8	efforts.
2:16.4	The result?
2:22.8	Higher LTV, better margins, and more insights on your best customers. To learn more, visit signup.com. getrepeat.io.
	...

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