Tequila Casa Dragones - Part of the Social Fabric of Mexico
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 29 June 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Rockerbox**
“Tequila is part of the social fabric of Mexico,” says Bertha Gonzalez Nieves, Co-Founder, and CEO of Tequila Casa Dragones, a small batch producer with a passion for crafting exceptional tequila.
Bertha grew up in a family of entrepreneurs in Mexico City. She started venturing at the young age of 13 years. At 20, she was chosen to participate in an ambassador program in Japan representing Mexico. Later, after some initial beverage industry experience, she decided that she wanted to focus on Tequila.
Her motivation to innovate and instill craftsmanship in Casa Dragones is rooted in her love for Mexico and her strong desire to expose the world to Mexican culture.
In part 1, she talks about:
* Gratefulness
* Overview of the brand
* How they started with a blend of white tequila
* Misconceptions around tequila
* Her journey before Casa Dragones
* Why Casa Dragones is different
* Women in the tequila industry
Join Ramon Vela and Bertha Gonzalez Nieves as they break down the inside story on The Story of a Brand.
For more on Tequila Casa Dragones, visit: https://casadragones.com/
*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, |
| 0:11.7 | and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | Yes, for us, you know, Mexico is part of the social fabric, tequila is part of the social |
| 0:29.5 | fabric of Mexico. |
| 0:31.5 | You know, we celebrate with tequila, we mourn with tequila, we, you know, it really is part of how we live and celebrate and also go through life. |
| 0:41.3 | So for us, we really want to, you know, to export this culture of Mexico. |
| 0:47.3 | And we want to export the part of Mexico that is, you know, you see these effervescence and point of view from Mexico in every |
| 0:58.4 | area of the arts. You see it in film. You see it in design. You see in architecture. You're |
| 1:03.7 | seeing in the culinary world. You see the mixology world. You see Mexico having such a strong |
| 1:09.6 | global presence with this point of view. And for us, |
| 1:13.0 | it's all about celebrating this Mexican craftsmanship and this Mexican creativity through the ice |
| 1:18.3 | of tequila. And yes, it's it's important to promote, you know, and to really celebrate that this period has more than 250 years of best practices. |
| 1:34.2 | Mexico has a professionalism and that dedication. |
| 1:37.7 | And as entrepreneurs, we have a curiosity and the fire to be able to compete with other very well-established categories, like single mouths, |
| 1:45.5 | like cognates, like, you know, very different categories. |
| 1:54.4 | This episode is brought to you by Rockerbox. |
| 2:02.3 | Now, we all know that the moment you go beyond advertising on Facebook and Google, things get messy. |
| 2:09.0 | Rockerbox is here to solve this problem for you. |
| 2:12.0 | Now, as you start to test hard-to-track channels like direct mail, linear TV, podcast, and OTT, Rockerbox is there to save you |
| 2:20.1 | and being your single source of marketing truth. Rockerbox works with leading D-to-C brands like |
| 2:25.7 | Tula, Figs, and Tracker Smith to help them centralize all their online and offline marketing |
... |
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