Tequila Casa Dragones - A Passion for Crafting Exceptional Tequila
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 29 June 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Rockerbox**
“You're flying the plane while you're building the plane; that’s what it’s like to start a business,” says Bertha Gonzalez Nieves, Co-Founder, and CEO of Tequila Casa Dragones in the second half of this Feature.
According to Bertha, humility and constant learning is the only way to move forward. There are no mistakes but opportunities. The true trampoline for growth and nourishment is finding one's passion and staying humble and curious too.
We also discuss how the pandemic was a big challenge and new territory for their business. How Casa Dragones moved to the online world and shifted their focus within retail. And why Casa Dragones introduced new styles of tequila during the pandemic.
In part 2, we discuss:
* What surprised her about Entrepreneurship
* Advice for people moving from the corporate world to entrepreneurship
* How Tequila is made
* What's the difference between Tequilas
* How pandemic affected them
* An educational platform for the next generation
* How her parents empowered her
Join Ramon Vela and Bertha Gonzalez Nieves as they break down the inside story on The Story of a Brand.
For more on Tequila Casa Dragones, visit: https://casadragones.com/
*
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios, this is not your average entrepreneur or e-commerce podcast, |
| 0:11.7 | and he's not your average host. |
| 0:14.2 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | Being in a larger corporation or being part of a larger team, you know, you have a lot of colleagues serving certain processes or certain activities or certain roles. |
| 0:30.6 | So when you become an entrepreneur, you are, you know, you're flying the plane while you're building the plane. |
| 0:36.6 | So it is definitely |
| 0:39.4 | nothing i think when you start a business you have the passion you have the determination |
| 0:44.4 | you have the sense of adventure but you also have a lot of naivete um and uh and you need it because if you know you would know what's coming you probably would end up |
| 0:59.0 | doing something else but but I think that it's a constant learning you know journey and and yes just |
| 1:08.3 | when when you things that surprise me there are so many things that surprised me |
| 1:11.9 | that I never thought that I, you know, but I think that you, you become very accustomed |
| 1:18.7 | of dealing with the unknown and learning about it and making sure that you are not cutting |
| 1:24.2 | the corners and really learning what you need to learn to move, continue to move forward and continue to build and continue to answer questions. |
| 1:30.5 | And then, yes, build your own protocol and start repeating what you've learned and start |
| 1:35.5 | like growing the company. |
| 1:42.6 | This episode is brought to you by Rockerbox. |
| 1:46.4 | Now, we all know that the moment you go beyond advertising on Facebook and Google, things get messy. |
| 1:53.1 | Rockerbox is here to solve this problem for you. |
| 1:56.2 | Now, as you start to test hard-to-track channels like direct mail, linear TV, podcasts, and OTT, Rockerbox |
| 2:03.3 | is there to save you and being your single source of marketing truth. Rockerbox works with |
| 2:08.5 | leading D-to-C brands like Tula, Figs, and Tracker Smith to help them centralize all their online |
| 2:13.9 | and offline marketing spend, de-duplicate conversions, and understand their true CPA and ROAS. |
... |
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