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Forbes Talks

Tennis Star Coco Gauff Wants Entrepreneurs To ‘Be Delusional’

Forbes Talks

Forbes Media LLC

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54 Ratings

🗓️ 10 July 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

Coco Gauff joins Forbes senior writer Jabari Young to discuss how she’s expanding her business empire away from tennis. Gauff, 20, recently signed an extension with shipping giant UPS for a campaign entitled, “Coco vs. The Doubters,” which spotlights Generation Z entrepreneurs who overcome the difficult odds of operating a small business.

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Transcript

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0:00.0

She's one of the top ranked tennis players in the world, about to represent the United States at the Paris Olympics,

0:05.0

loves anime and like the rest of the world has a passion for eating chick fillet too.

0:10.0

Diving into the business of Super superstar Coco Golf right now.

0:14.0

So Coco, thank you so much for joining us.

0:19.0

You're in London right now preparing for Wimbledon.

0:22.0

Good luck, but you're also coming off of your French

0:23.6

open women's doubles title first of all congrats on that right and let me ask you

0:29.4

before we jump into the business what does that add to your game like what is a double

0:33.0

championship especially at a prestigious event like the French Open what does that add to

0:36.8

your game? Yeah I think for me it adds a lot of confidence and one thing that doubles

0:41.5

has helped me a lot with is returns and

0:44.0

involving and playing those unique shots that especially on grass that I probably

0:49.0

will need to use. But yeah, it's always been a goal of mine to win one of those and I'm really happy that I was able to do it.

0:57.0

I almost like gave up on the dream just because I knew I didn't want to play doubles maybe a lot more longer.

1:02.6

I'll still incorporate it sometimes, but not as much.

1:06.4

I was like I wanted to focus on singles.

1:07.9

I was like, let me just try shoot my shot.

1:10.3

This is one of these last few times and see what happens.

1:13.1

And yeah, that kind of came to that.

1:16.1

And it was really cool to do it in Paris.

1:18.0

Yeah, it's so funny.

1:18.8

I was gonna ask you, like, were people talking you out of it

...

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