Tell Me a Great Story: The Role of Storytelling in Sales

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 1 February 2017

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: "People are hungry for stories. It's part of our very being" (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie–with a hero and a villain–that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Get Storied: "Those who tell the stories, rule the world" (Plato). Heidi Berenson, Berenson Communications: "Does anyone have questions for my answers?" (Henry Kissinger). Janis Fratamico, SAP: "When you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it's your laugh" (Nora Ephron). Join us for Tell Me a Great Story: Role of Storytelling in Sales.

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
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0:20.2	The views and ideas expressed on the following program are strictly those of the host or guests,
0:25.0	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network,
0:30.1	its staff and management.
0:31.5	Thank you. Welcome to the most nutritious hour of business talk all week.
0:46.0	This is Coffee Break with Game Changers, presented by SAP.
0:50.0	The best run business is run SAP.
0:52.6	Your host and moderator is Bonnie D. Graham.
0:55.0	You'll hear from the innovators who have learned to use game-changing technologies to shake up
0:59.2	the status quo and help move today's businesses in new directions.
1:02.9	Now, here's Bonnie D. Graham.
1:05.1	Welcome, welcome. Welcome.
1:06.5	If you want to run with the game changers, you're in the right place.
1:09.3	You know I always say it and you know it's always true. What are we talking about today? Well, the buzz on the street is a
1:15.0	quote from Studs Terkel. If you don't know who he is, Lewis, Studs was his nickname Turkle
1:20.2	May 1912 to October, actually October 31, which was yesterday, 2008. An American author, historian,
1:28.6	actor, and broadcaster, he won an American author, historian, actor, and broadcaster.
1:34.5	He won the Pulitzer Prize for General Nonfiction in 1985 for the Good War, and he was best remembered for his oral histories.
	...

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