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Dear FoundHer...

Teen Entrepreneurship with Alyson Zeller, Founder of Ally Brooke Designs

Dear FoundHer...

Lindsay Pinchuk

Entrepreneurship, Small Business, Bobbi Brown, Careers, Female Founder, Entrepreneur, Pivot, Ceo, Marketing, Business Owner, Business, Women In Business, Foundher

5854 Ratings

🗓️ 7 July 2022

⏱️ 32 minutes

🧾️ Download transcript

Summary

“My business model is powered by ADHD,” says Alyson Zeller founder of Ally Brooke designs, “You can turn your disability into an ability.” And Alyson certainly has. At just 18 years old, she has created a successful design business where she designs personalized items ranging from blankets to phone cases with her signature designs. And since the designs are so Instagrammable, she’s been able to promote her products without spending a cent on marketing. Alyson says that because of her ability to hyperfocus with her ADHD, she has been able to find success, and she is proud to spread the message to other young people that they can do the same. Recently, Alyson was accepted at 21 out of the 22 schools she applied to, and is now using her business earnings to pay for school.

Of course, she hasn’t totally done it alone. Alyson understands the importance of networking, and of delegating tasks outside of her wheelhouse to people who can do it better than she can. Her mother, for example, works as her “superhero” business manager, while she lets her dad handle the math side of things. She has offered free designs to different companies as a future investment.

No matter your age, you can always find success. You just have to focus on what makes you shine best. Join the discussion to hear Alyson explain why it’s essential to be specific when asking what you want, the importance of having a plan, and what her plans are to continue her business from her dorm room in the fall.

Quotes:

• “My mom, besides emotional support, helps me with pricing because I love making art so much I forget that I need to get paid.” (12:30-12:38 | Alyson)

• “At the end of the day, art is where I really truly shine. And I think it’s important if you know you’re good at something and you’re fortunate enough to have some help, to step back and not control it as much and let them shine at what they shine at, and let you soar at what you soar at.”(19:53-20:08 | Alyson)

• “You can’t be scared to ask for help, even though you don’t know the person face-to-face, you’ve got to just try to make a connection and that’s what I’ve done.”(25:30-25:38 | Alyson)

• “If you keep trying, and you keep doing it, and you don’t take no for an answer, you’ll finally get it. The  most important thing is to just keep chasing that dream.”(26:59-27:07 | Alyson)

Connect with Alyson Zeller:

Website | https://allybrookedesigns.com/

Instagram | http://www.instagram.com/Allybrooke_designs

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Transcript

Click on a timestamp to play from that location

0:00.0

Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats,

0:09.7

you burn the minite oil, you pour your heart and soul into everything that you do. But without a doubt,

0:15.3

the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this

0:23.3

because I've lived it for over a decade. I started my first company with $500 in my pocket and a

0:29.2

baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk

0:36.1

all things starting, growing, nurturing,

0:39.1

and in some cases even selling a business. Together with some of my closest contacts,

0:44.1

I'm here to help you find your own success, whatever that means to you. The ride as a founder

0:49.0

is the ride of your life. So come on and join me for another episode that will get you one step closer to

0:55.0

reaching your own founder goals. Welcome back to another episode of Dear Founder. Today's guest

1:02.3

is a special one for so many reasons. I've watched her business grow and blossom into the

1:06.5

incredible machine that it is today. At just 17 years old, Alison Zeller took her passion for

1:11.9

drawing and began to create custom products, her famous phone cases, blankets, wall art, and more.

1:17.9

Now at just 18 and on her way to university, her business is going to help her pay for her college

1:22.9

education. One of the most incredible parts of Allie Burke designs and her backstory is that Allison has never paid for marketing, not a dime.

1:31.3

She's a master of partnerships, leveraging her network, and utilizing the tools that are available to her for free.

1:37.3

Allison sees the world from a different perspective.

1:40.3

She says that bright colors and fun patterns make people happy, and doodling has been a way of

1:46.0

life for her for as long as she can remember. Powered by ADHD, she doesn't see it as a disability,

1:52.0

but as an ability that drives her like a motor that's constantly running. ADHD has enabled

1:57.5

Dally not labeled her, and she wants to urge you to dare to be different

2:01.0

and join her in coloring your world.

...

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