Ted Fischer, CEO & Co-Founder of Ageless Innovation

All Home Care Matters

Enriched Life Home Care Services

Education, Health & Fitness

5.0 • 88 Ratings

🗓️ 24 November 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

All Home Care Matters was honored to welcome Ted Fischer the Co-Founder & Chief Executive Officer of Ageless Innovation as guest to the show.

Ted has spent his 30-year career building, working with and leading collaborative teams committed to achieving positive financial and social impact. As CEO of Ageless Innovation, Ted is focused on accelerating the growth and impact of the JOY FOR ALL brand, that he and his former Hasbro team spun out and acquired from Hasbro in 2018.

He joined Hasbro in 2015 as Vice President of Business Development to help lead the identification and execution of new growth platforms, focused in the Health and Wellness space. Ted and his team launched the JOY FOR ALL brand in 2015 and continue the exciting work focused on unleashing the power of play to positively impact the lives of older adults and their families.

About Ageless Innovation:

In 2015, an innovation team was formed at Hasbro and given the unique challenge to leverage the company’s assets in new markets and new channels at scale. Focusing on the health and wellness space, they were convinced that creating engaging products that foster meaningful connections through play, joy and happiness would have a positive impact. Fueling this new initiative was the insight that there was a void of products which bring fun and play to the older adult market and the belief that play knows no age limit.

It was with that critical insight that the Joy for All brand was born. Based on consumer insights, immersive market research, and constant feedback from aging loved ones and their families the team knew that there were opportunities to provide the joy and playful companionship of pet ownership with the new line of interactive Joy for All Companion Pets.

Designed with extensive input from older adults, Joy for All launched the Companion Pet Cats in December 2015. Within the first few months, the effects that these products were having on aging loved ones and their families was undeniable. Stories and testimonials from caregivers on the positive impact on isolation, loneliness, and all forms of cognitive decline continued to validate what the team had believed all along – that the power of play was relevant at all stages of life.

Transcript

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0:00.0	Welcome to all home care matters, the show where we discuss all things home care, with
0:06.2	discussions on important age-related matters and topics.
0:10.1	Brought to you by Enriched Life Home Care Services, the number one rated home care provider in
0:15.5	Michigan by Top-rated Local.
0:24.2	Hello. Rated Local. Hello and welcome back to All Home Care Matters.
0:26.7	If this is your first time visiting us here at the show, we want to say thank you for taking
0:30.3	time out to be with us today.
0:32.1	We appreciate how valuable everyone's time is, and that's why we try and make each episode
0:36.4	here at All home care matters,
0:38.3	something that will hopefully matter to you. Today, we are honored to welcome Mr. Ted Fisher,
0:44.1	the co-founder and chief executive officer of Ageless Innovation. Welcome, Ted.
0:50.9	Thanks so much. Thanks for having me. It's great to be here and we're doing well. Little chilly,
0:55.6	a little chilly starting the northeast, but, you know, winter's coming, as they say. Yes, it is. Well,
1:00.0	we're in the Midwest, so I can fully relate and understand that for sure. We just recently got some
1:07.4	new friends here in the office and they're behind both my shoulders here a beautiful cat
1:11.7	and beautiful dog and you know this is what your company is all about is this ageless innovation
1:17.1	and these joy for pets tell us a little bit about ageless innovation when and where was the
1:22.6	company founded and started yeah well thanks well the joy All brand, actually, we launched at Hasbro.
1:31.3	So myself and my co-founders were a member of, I was brought into Hasbro in 2015 to lead a new
1:37.6	innovation team.
1:38.6	And our mandate was to think about ways to leverage Hasbro's assets and new markets and
1:43.0	new channels. And so we chose sort of assets and new markets and new channels.
	...

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