Welcome to Tech Stuff, a production from iHeartRadio.

Hey there and welcome to Tech Stuff.

I'm your host Jonathan Strickland.

I'm an executive producer with iHeartRadio and how the tech are you?

So last week, this is a Friday, so we're doing a tech stuff classic episode first get that

out of the way, but last week we started the circuit city story with part one.

This week, we shall conclude the circuit city story with part two.

This episode originally published way back on February 8th, 2017.

Enjoy.

So in 1984, Alan Wirtzel really concentrated on implementing a new plan based off the

success of the circuit city super store concept that originally was just called the

Ward's loading dock.

Now that plan involved creating an almost cookie cutter approach to store space.

And if you've ever been to more than one circuit city during its heyday, you probably

noticed the layout was remarkably similar, probably almost identical and that was by design.

Wirtzel, my experiment would change that one location just to see how they would do

and then perhaps implement some changes across the board, but by and large, they remained

almost identical.

Now the store layout embodied some of the same sales philosophies that Samuel had established

back when he had first started the Ward's company.

You might remember in that last episode, I talked about how he used various manipulation

techniques to increase sales, not in a way to be dishonest or to otherwise trick a customer

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