Every six months, I drive against the AI.

So we go to a track and I drive the Robo Race car and then I jump out and then they put ballast in and then the car try to beat my lap time only with AI.

And the time is getting closer and closer.

So it is already much faster than a bronze driver or a silver driver by, I would say, one or two seconds already faster.

So it's probably faster than 99.999% of the world's population.

But at one point, it will be faster than every human at any condition in every way.

Professional sport is big business. It's a world where individuals can earn as much as a decent

size business and teams have evolved to become multinational corporations. And where there's money, well, technology follows,

especially when there can only be one winner, and often victory only lasts a year. So it'll come as

no surprise to anyone that sports is very much a high-tech endeavour. The days of jumpers for

goalposts are long, long gone. But what is

surprising is the way in which sports teams are encompassing the cutting edge of data to improve

not only human performance, but also fan enjoyment. Behind every televised sporting events are vast

teams of academics, data scientists, and artificial

intelligence behaviorists working on algorithms which will revolutionize human activity,

both at the highest elite level and for us, well, more everyday folks.

In this episode, we'll be meeting with just a few of these amazing people to look at how data has become a key part of sports.

And looking at what organisations around the world can learn from them.

Yeah. You're listening to Technology Untangled, a show which looks at the rapid evolution of technology and unravels the way it's changing our world.

I'm your host, Michael Bird.

The sporting world has changed dramatically in the last decade or so. From revolutions in material technology, better sportswear, shoes and balls, we've recently seen an ever-increasing focus on the athlete

themselves. In fact, there's been a bit of a backlash against so-called technical doping,

...