This is the Gary V. Audio Experience.

I know all of us are really excited that we might be onto that next chapter where we're

on to being together again. So this is very, very, very nice. I have a lot of things that

I'm excited about talking about. There's so much going on in the world in general and

very much made changes in front of us in the business world, in the marketing world, entrepreneur

land, the places that I play. I gave a lot of thought to what I wanted to bring to the

table today. How do I bring the most value to this audience? And I think the way I'm going

to break down this talk is really at the end of the day how I got to this place. When I

analyze what is allowed me, the great flattery of having a speaking career and having successful

businesses and being a happy person, professionally, I do a lot of things well. I do a lot of things

not well. We're all that way. But at the end of the day, there's always been one thing that

I've done exceptionally well. And I define it in my mind as day trading attention. The one

thing that I know, whether you're an entrepreneur, whether you're an executive, whether you work

for a fortune 100, or whether you work for a fortune 1000, or 10,000, or 100,000, the only

common denominator that I can talk up to in a room of this size and bring value to each

and every one of you is predicated on attention. The currency that we are all battling for to

achieve anything we want, including knowing that many of you have your professional wants and

needs, but there are things that you care about in your life outside of your work, whether

it's a family business that you're not involved in, whether that's a nonprofit, whether that's

social issues, whether that's raising a couple of dollars for your kids' school. The one thing

that's the common thread to this room is before you can tell someone what you want or what

you'd like them to do, you need their attention. And attention has been a huge passion of my

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