TechCheck+ The AI dark horse: Why Apple could win the next evolution of the AI arms race 01/12/24

TechCheck

CNBC

Management, Cnbc, Tech, Faang, Investing, Business, Disruptors, Technology

4.5 • 66 Ratings

🗓️ 12 January 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Apple’s loudest critics have said it’s playing catch up in the AI race, blaming its underperformance last year, at least compared to its megacap tech peers, on its lack of a clear AI strategy. But long-term, Apple could be the dark horse to watch for, especially in the next technological shift that experts say is coming to AI. Its vertical integration of hardware, software, silicon and services gives it an edge. This week on TechCheck, why Apple could be playing the long game better than anyone else.

Transcript

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0:00.0	Much was made about Apple's terrible, horrible, very bad, no good start to the year.
0:05.2	Shares of Apple tumbling to start the new year.
0:07.8	Another downgrade for Apple, the stock down more than 5% so far this year and it's early shares of Apple are off to their
0:14.0	worst start since 1982. Microsoft has surpassed Apple as the most valuable by
0:21.5	market cap. Some of the latest critics they blamed Apple for not having an AI strategy like its mega cap
0:27.0	peers.
0:28.0	It's not a business services company like Microsoft is and like Google is,
0:33.0	alphabet is.
0:33.9	So I don't know how much AI is going to impact their revenue.
0:38.4	That's where I struggle.
0:39.2	I'm sure people smarter than me are figuring it out,
0:41.7	know where it is. But I've asked the question to people
0:44.7	say oh they're going to be the leading AI players and where why what well that is
0:49.8	what we are here for this week week on Tech Check, Beware, Why, and What of Apple's AI story.
0:57.0	Apple's nearly 50% stock spike last year that was nothing to scoff at but it was nowhere
1:06.8	near the meteoric gains of its magnificent seven peers.
1:10.3	NVIDIA, Amazon, it also lagged behind Microsoft and Alphabet.
1:14.0	When it comes to the Magnificent Seven, it's the seventh of Seven.
1:18.0	All stocks that one could argue have clearer AI stories.
1:21.0	I know what the AI strategy is for other companies like Microsoft.
1:25.6	I know what the AI strategy is for alphabet.
1:28.6	And Apple's unwillingness to communicate that story doesn't help.
	...

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