TechCheck+ Exclusive: SNAP CEO Evan Siegel 2/16/23
TechCheck
CNBC
4.5 • 66 Ratings
🗓️ 17 February 2023
⏱️ 8 minutes
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| 0:00.0 | Evan, thanks so much for joining us here today at your headquarters on the heels of |
| 0:05.8 | this investor day. We really appreciate it. |
| 0:08.0 | Julia, thanks so much for having me. It's great to be here. So I want to talk |
| 0:10.6 | first of all about these user targets. |
| 0:13.8 | 750 million now, a billion in the next two to three years. |
| 0:17.5 | There's so much competition for consumers time right now. |
| 0:20.6 | Tic-Tock, first and foremost, among your rivals. What makes you confident |
| 0:24.8 | you're going to hit that 1 billion number? When you think about the core of our |
| 0:28.1 | service, it's really about visual communication between friends and family and |
| 0:32.1 | that's what has continued to drive our growth |
| 0:34.4 | over time. Snapchat opens up into the camera where people can choose from all sorts of |
| 0:38.4 | augmented reality lenses to express themselves and share those with friends and |
| 0:42.2 | family and ultimately what we've seen over the last 11 express themselves and share those with friends and family. |
| 0:42.8 | And ultimately what we've seen over the last 11 years or so of building our business is that |
| 0:47.2 | communication with friends and family is something that brings a lot of joy into people's lives |
| 0:51.7 | and that they really like to do frequently. |
| 0:53.8 | We shared today that in the United States, for example, people open Snapchat approximately |
| 0:58.1 | 40 times a day on average and that's really because they like to talk with their friends and |
| 1:03.4 | families so I think that communication especially visual |
| 1:06.3 | communication with friends and family is going to continue to be a big driver of |
| 1:09.5 | our growth. So there are two pieces of this that you're focused on. One is |
| 1:12.1 | the engagement and the other is the monetization. |
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