Hello everyone and welcome to Tech Tech Plus. I'm Julia Borsden. I'm so excited to be here today for our live interview with Alejandra Oropeza. He is co-founder and CEO of Flavors, a new app that just closed a big round of funding. And also Tom Colicchio, famous celebrity chef, also chef of many of my favorite restaurants and also, of course, a judge on top chef. Thank you, Tom and Alejandro for talking to us today.

Thanks for having us. So Alhandro, let's start off. Explain what is Flavors. It's a new app. How does it work? And who is it for? Yeah, thank you. Thank you for having us, Julia. So Flavors is a new platform where we're bringing together the best of the best food content. So think about short form video content from the world's best chefs, content creators, publishers, broadlers, basically everyone who shapes culture in food. But what's really unique about what we're building is the whole app, the whole product, been built by great technologists around the experience of food. But what's really unique about what we're building is the whole app, the whole product, has been built by great technologists around the experience of food and connecting to doing

something about it. The core insight that the whole company is based on is a profoundly human behavior,

which is when you see something delicious, you generally want to do something about it. So people

have been watching content in the US since the days of Julia Child. But the thing that's unique about flavors is being able to see something and do something about it. So watch a great video from a chef, then order the ingredients through our custom integration to Instacart. Or watch a great video and cook along with it. In the future, maybe watch a great video, discover a great

restaurant, order a great meal kid. And so the core premise is that people, when they're watching great food content, want to do so much more than just watch it. They want to watch it. They want to shop it. They want to eat it. And flavors is the first place where they can do that. We're, of course, very excited about the beta launch a week ago, and're seeing some really strong interest as of now.

So interesting. So as a food lover and a home chef myself, I love to cook and I love to try to recreate

chef's recipes at home. Tell us a little bit about how you're making that connection between

seeing a chef cook a recipe and then being able to execute it at home?

Totally. So look, the founding team is a phenomenal group of technologies, right? So folks that

have worked for Google, for YouTube, for Facebook, for Twitter. But everyone shares a deep passion

for food and a deep understanding of human behavior. And so what we've done is we've created a

unique experience where you can, for example, watch a great video, and then all the

ingredients, all the steps, everything that you need to replicate that at home has been annotated

to the video. So bringing together the best of, you know, short form video with the best of

somewhere like the New York Times. And so you basically get both of those in the same experience,

which is very unique. Then there's the first commerce integration, which is a downstream commerce integration with Instacart where as you watch a great recipe, you hit shop and one click away, you're directed to an experience where you can get everything delivered at home in order to replicate the recipe. Again, it's very early in the journey. It's week one. And so we're seeing very strong responses from users, but as it is day one, we look forward to building a whole bunch of other interesting features that really take the experience of cooking, of shopping, and most importantly, of connecting with other humans through food to the next level.

So super early, but we're very excited about what the future holds for flavors.

So interesting. So Tom, you must get pitched a lot of different ideas in the food and the tech space. What made you

want to get involved with this one? You know, I do. And, you know, I was introduced to Alejandro,

and we had a quick meeting. And within the first two minutes, I stopped him. I said, you know, this is, this is

very similar to something that I hadn't been working on years ago back in, in 2005, 2006,

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