Everybody needs money. That's why they call it money.

From full global headquarters, this is Motley Fool Money.

It's the Motley Fool Money Radio Show. I'm Chris Hill joining me this week.

Senior analyst Jason Moser and Andy Cross. Gentlemen, good to see you as always.

A crazy. We've got the latest headlines from Wall Street. Bestselling author Joanne Lublin is our guest and as always we've got a couple of stocks on our radar.

But we begin with a shake up in the digital advertising industry.

Google is promising not to use technologies that track people individually across the internet.

And one ripple effect of that announcement is that shares of the trade desk and magnite both dropped 20% over the span of 48 hours.

Andy, a bunch of different angles here. Let me start with this.

Does this announcement from Google fundamentally changed the business of the trade desk and magnite?

Chris, it does not. First of all, Google has been talking about this for the past couple of years.

They first proposed this in 2019. This idea, this privacy sandbox looking for a better way to help their clients serve advertisements in a way that doesn't involve what so-called third party cookies.

So this is not necessarily new. It has that they've been this week. They came out that announcement that is much more pronounced.

Yes, we are ready to do this now. So we're pushing it ahead.

And that privacy sandbox is going to remove the use of these third party cookies that the likes of the trade desk and magnite and others used to help serve and target advertisements.

So from that perspective, it is a big impact on those businesses, but it's not a secret.

And I think trade desk has been thinking about this and talking about this specifically in Jeff Green, their leader, the founder of the trade desk.

So I can't imagine they're not surprised by this. And they are looking at lots of different solutions.

But fundamentally, this not change their business. It will be a challenge for them to be able to navigate this new environment though.

Jason, even without this news, I feel like the trade desk would be selling off a little bit just because of the sell off that we've seen this week and last week with Nasdaq stocks.

Yeah, yeah. I think you're absolutely right. I mean, it trade desk like many other popular names in the tech space is really has really flown in a short period of time.

And we saw the recovery of the advertising market materialized earlier in the pandemic. And that really, I think, sort of lit the candle for companies like the trade desk to come roaring back and stock is on tremendously over the past year for the most part.

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