Hi, everyone.

It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,

Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.

I hope you'll pick up a copy because personal branding is for

everyone. It's for the new graduate starting out, the middle manager looking to level up,

the executive who wants to be a thought leader, the entrepreneur starting from scratch.

It's for anyone who wants to pivot or transition into something new.

Because having a strong personal brand means that your name gets dropped in rooms,

you're not in, and that you're thought of for opportunities that other people haven't

even heard of yet.

So pick up a copy, and I can't wait to hear what you think.

Hi, this is Elisa Likt and this is Leave Your Mark the podcast where I brew fresh

career advice in conversation with some of my most inspiring and successful friends.

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still have time to post about it.

Lance Eulanoff, I am really excited to talk to you today.

So for everyone listening, Lance is the editor-in-chief of Lifewire.

You have spent more than three decades on the leading edge of media technology.

You joined Lifewire last May, 2019, but you've had previous very long tenures, both as

editor-in-chief and chief correspondent slash editor-at-large at Mashable.

And you spent a really long time at PC Magazine as well.

You've been on every major network and numerous morning shows, including live with Kelly and Ryan, The Today Show, Gordon Morning America.

...