Amazon's cashierless shopping technology could be coming to a store near you.

From American public media this is Marketplace Tech. I'm Lelie Shama'i. It is Friday, which means it's time for our weekly Tech News roundup marketplace tech bites.

On this week's show, the United Kingdom is cracking down on makers of sexually explicit deep fakes.

We'll look at what penalties could mean for victims of this

kind of content. Then the Creator Economy has the attention of millions of

subscribers, but also Venture Capital, why content creators like Dude Perfect on YouTube and

other startups in this space are attracting so much investment right now.

But we begin with Amazon, the e-commerce giants just walk-out technology lets shoppers

scan an app when they enter a store so they can leave with their purchases without paying

at a register. This week Amazon said there's growing interest in the

technology among retailers outside of its empire and yet the company is

reportedly cutting back on just walkout in its own brick and mortar stores.

Natasha Moskarenis of the information has the context.

Our fantastic reporter The O wait reported and broke the news that Amazon was actually backing away

from just walkout technology in its own stores and you know eventually we've now

learned that it is expanding to other stories. But Theo actually called back to the story

that he had written mid-2020-2 which was that Amazon had more than 1,000 people in

India whose jobs included training the Just Walk technology, labeling images and videos.

Amazon has refuted claims that it relies on people, but just like building any AI tool

oftentimes humans need to be in the mix whether it's

labeling the technology or you know after the fact

for quality assurance.

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