TEASER: Super Bowl Extra
The War on Cars
The War on Cars, LLC
4.9 • 937 Ratings
🗓️ 15 February 2024
⏱️ 4 minutes
🧾️ Download transcript
Summary
***This is a preview of a Patreon-exclusive bonus episode. For complete access to this and all of our bonus content, become a Patreon supporter of The War on Cars.***
In this bonus episode, we continue the conversation we had in Episode 120 about the car ads from Super Bowl LVIII. These two didn't air during the big game, but one is a bit on an antidote to the excess of the typical U.S. automobile commercial while the other is part of a series that ran during NFL postseason games and lots of other big televised events.
The first, from a famous Dutch beer company, shows the world as we'd like it to be. The second, courtesy of Korean automaker Hyundai, shows the world where it might be headed.
Transcript
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| 0:00.0 | Hey everybody this is a sample of a special bonus episode of the War on Cars. |
| 0:16.6 | We are an independent podcast and depend on listener support. |
| 0:20.8 | So to access all of our bonus episodes and listen to regular episodes completely ad free, |
| 0:26.0 | visit the War on Cars.org, click support us and sign up on patreon for just three dollars a month. |
| 0:33.0 | As thanks, we will send you stickers and a handwritten note. |
| 0:37.0 | This ad that we're about to watch, I just want to say when I saw it, I immediately dropped |
| 0:50.0 | it into the Slack channel and said, you guys have to watch this. Does anyone see what I see? Help me. |
| 0:58.4 | I believe I had already dropped it into the Slack channel. |
| 1:01.2 | Oh, had you? I guess I had not seen what you saw then I know but we both had the same |
| 1:06.0 | thought we were like this is crazy we need to talk about this yes so in this series of ads by Hyundai, the Korean automaker, they are advertising the Santa Fe |
| 1:19.9 | SUV. |
| 1:21.9 | This set of ads this year is titled Vikings and it shows a |
| 1:26.0 | Viking looking family. I mean literally like they're wearing horns on their head |
| 1:30.8 | and you know animal belts on their bodies as they drive around these |
| 1:36.2 | kind of scenic Pacific Northwest looking landscapes and woods just being Vikings. |
| 1:43.4 | Until the phone rings and he picks up his cell phone and dad. |
| 1:51.6 | Hey Jim, working on weekend. |
| 1:54.0 | Yeah. |
| 1:55.0 | I'll definitely get those to you first thing Monday. |
| 1:57.6 | Thanks, bye. |
| 1:59.8 | Conquer the weekend in the all-term. And he turns from this striking Viking man with his man with his man of hair and his super masculine beard to kind of a regular tech bro in a flannel shirt and vest. |
| 2:21.3 | A neatly trimmed beard, still quite masculine. |
... |
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