Happy holidays, everybody. So nice to be here. Happy holidays. So I'm extremely privileged to know Dr. Emma Bryant.

She is one of the world's foremost experts on disinformation and propaganda warfare. She is the author or co-author of several books. Those books include the Rutledge Handbook on the influence industry, which she co-edited,

and includes a chapter by my sister, Alexander Chalupa, on law fair, legal warfare. And Dr.

Bryant is the author of Propaganda and Counterterrorism, Strategies for Global Change. I will link to her

website, which is stunning, by the way. It's so dynamic and interesting. And so check out

her work because she is in demand more than ever because of the forces we're up against. I have so

many questions for you. So I know this is very silly, but it's the holiday,

so I need to start here. Have you followed the Justin Baldoni and Blake Lively bombshell

report in the New York Times talking about how Justin Beldonie hired a celebrity PR campaign to basically destroy Blake Liley's reputation.

I saw some of this percolating through my, my social media, but it's not something I've

been really paying much attention to, to be perfectly honest. I'm having, you know, Christmas

in Australia, which has been beach and, you know,

more beach and it's been lovely. And I desperately needed that off to everything that we've gone

through in the recent months. I'm just going to admit that to you now. Well, you should read it

because I thought of you and I was like, oh my, if celebrity publicists have this amount of muscle and these dark arts, imagine what the dictators are working with.

Well, this is the influence industry in and of itself, isn't it?

And often, I mean, I have no idea about the specific company, you know, publicist.

But, you know, I would say that this industry, the part of the

problem is that is how sprawling this industry is and how many legacy industries have now

become essentially a block that is used for information warfare, right? So we tend to think of all

of these things like marketing or

lobbying or, you know, even publicists, yeah, as quite separate. But the reality is, like,

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