Well, hello, hello. Welcome to show everybody.

Hello, 3G. Look at Ames where there are Michigan Wolverines. I like that logo.

It is a good one. That's from the 70s and 60s.

Is that one that's from 60s 70s?

They were still using that.

That was one of Don Canem, who was the athletic director that really kind of opened

up Michigan football to the money cannon because he's the one who, you know, marketed

the tickets in the late 60s because they never used to draw 100,000 people.

Really for football?

Yep, but he started doing marketing and he sold that fucker out. And then he put down AstroTurf. He trademarked the Block M and all the logos that had previously not been trademarked. And then at one point, you may not know that. Was he one of the first to do that, by the way? Oh, yeah. Oh, he, so he's like, set it up for a hundred years, man. Yeah, that's crazy. And I'll let you finish it. It reminds me of Lucas what he did with, um, the Star Wars stuff where he was like, no, I, I just give me the merch. And they're like, what the fuck is merch? And he's like, just give me the rights to merch on the back end. And then you could have a bigger percentage of the box office take.

And they're like, what the fuck is merch? And he's like, just give me the rights to merch on the back end.

And then you could have a bigger percentage of the box office take.

And they're like, we're ripping them off.

Fucking idiot.

Two trillion dollars later.

Yeah.

That's what Canem did, though.

He was the first to trademark the branding.

You may not realize this.

There were like six radio stations at one point doing Michigan play-by-play from the press box every Saturday.

WWJ was up there, WJR, WPZA and Ann Arbor.

Anybody who wanted to do the games would just show up and do the games.

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