TCF Ep. 523 - Hernan Rodriguez

The Candid Frame: Conversations on Photography

Ibarionex R. Perello

Cameras, Art, Photoshop, Visual Arts, Career, Interviews, Photographers, Arts, Photography, Photo, Digital

4.8 • 749 Ratings

🗓️ 19 July 2020

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hernan Rodriguez is the recipient of over 30 international photography awards for his work as a portrait, commercial, product, and fashion photographer. These include a prestigious Black and White Spider Award in fashion as well as two nominations, Hernan Rodriguez operates a successful studio in the heart of Los Angeles’ San Fernando Valley. There, he juggles a steady roster of commercial, product, and celebrity photography, along with corporate photography, and portraiture for families. Hernan has art directed and photographed advertising campaigns for Guess, Corona, AMA Racing, UnderGear, Tanline CA, and Comfort Zone. His client base spans from EMI Records, CURB Records, Playboy Beverage Inc., and Telemundo. He has photographed Luminaries in the music and entertainment arena in both the American and Latin market including Mario Reyes from the Gipsy Kings, Cristian Castro, Mobb Deep, Mimms, Eddie Griffin, as well as sports and public figures including five time world champion, Evander Holyfield, champions from both the Boston Celtics and St Louis Rams. Hernan has established himself in the industry as a well respected professional photographer with the full support and sponsorship of industry leaders such as TAMRON USA, Westcott, WACOM, Dynalite and AlienSkin. Photographer Links: Hernan Rodriguez Horst P. Horst Education Resources: Tokyo: Exploration of the Metropolis 2.0 Momenta Photographic Workshops Candid Frame Resources Making Photographs: Developing a Personal Visual Workflow Download the free Candid Frame app for your favorite smart device. Click here to download for . Click here to download Support the work we do at The Candid Frame with contributing to our Patreon effort. You can do this by visiting or visiting the website and clicking on the Patreon button. You can also provide a one-time donation via . You can follow Ibarionex on and .

Transcript

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0:00.0	There is a big reason why I don't make equipment and technique a big point of discussion on my show.
0:15.5	I know it's important, but such discussions can lead down a rabbit hole, where the choice of lens or lighting equipment
0:22.9	carries more weight than it actually does or should. There are countless photographers who
0:29.2	use virtually the same equipment, but produce significantly different results. Some would attribute
0:36.6	differences to matters of talent, but I've come to believe that
0:40.7	it's more about intention, imagination, playfulness, and the willingness to take risks. Hernan
0:48.8	Rodriguez is a celebrity portrait photographer who has crafted his own personal approach to making photographs.
0:56.3	He possesses a masterly understanding of light and color, but there's more to his photography
1:01.9	than that. He gets that each encounter is as unique as his subject, and his approach reflects
1:09.8	that. There is nothing cookie-cutter
1:12.1	about Hernan's approach which makes both his work and the man so special this is
1:18.5	Ibarian X and welcome back to the candor frame how have you been making use of this time?
1:29.5	I think, you know, the first few weeks were just the adjustment, you know, just trying to find, well, they canceled everything.
1:35.2	I had probably like seven workshops nationally, one international.
1:38.9	So I went back to just doing a lot of what I used to do in art school, just reading a lot of like my Renaissance book, a lot of the painters, a lot of the things that took me back to what made me
1:48.8	see what I see. And I was beneficial. It was great. A lot of research, a lot of reading. Yeah,
1:55.6	and I think, you know, just that pause, not to be brushing because, you know, sometimes we
1:59.8	stop educating ourselves as photographers. We're chasing the next job. We're doing the retouching. We're doing
2:04.8	production. And then we're like, whoa, you know. Yeah. You can't just lounge around during times
2:10.1	like these and just lament the fact of what the things you can't do. Absolutely. When you go back,
2:16.6	you're going to go, God, all that time I had and I just wasted
2:19.3	it.
	...

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