Some photographers falsely believe that they should promote themselves as generalists.

I can shoot everything, they say.

But the truth is that clients, art buyers, and

editors are more interested in people who focus on a particular type of photography and do it well.

And if the photographer has a passion for the subject and the genre, It provides them an edge over other photographers.

Jerome Brunay is a music photographer whose specialty is live performances. His photographs of

legends like B.B. King, Carlos Santana, Slash Aretha Franklin and others have earned him a career and a reputation that easily

distinguishes him among his peers. His love and his understanding of the music and the performers

provide a special appreciation that helps inform his photography. So this is why I'm, for example, a huge fan of guitar players like Eric Cloud and BB King,

that every solo is different.

Even though it's the same song, they'll play that solo differently their entire life.

So it's pure improvisation.

I'm not saying that they haven't studied.

I know most of them have, you know, come from it.

So that's kind of the analogy that I use in my photography.

Jerome is a photographer who works very simply, with his preferred lens of choice, often being a 15-millimeter lens.

So it's not the equipment that defines him, but an in-depth understanding of the music and the nuance of performance. Having studied not only the music intensely, to know the song and know when the solo is going to kick in is, I think, is priceless as if it's are, because you can preset where, you know, where you're going to be,

what's, you know, what's going to happen.

And then second, well, sure.

Take, for example, Billy F. Gibbons, his use of his hands on the guitar.

Now, there's a reason why Hendricks called him one of his favorite guitar players.

If you look at how he uses the guitar, it's truly an

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