TBNS: Did Daily Wire Really Burn $100 Million On This

Lions of Liberty Network

Lions of Liberty

Politics, Comedy, News, Business

4.8 • 676 Ratings

🗓️ 30 May 2026

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did Daily Wire really torch $100 million on Bentkey? Marcus Pittman, CEO of LOOR TV, called the collapse of conservative streaming years before it happened - and he is back on the show to explain exactly why conservative entertainment keeps losing. Four years ago Marcus came on with a contrarian pitch that made VCs laugh in his face - Netflix meets Kickstarter, where subscribers decide what gets made. Today he has funded nearly 40 pieces of content for under a million bucks, the same number the venture guys swore would cost over $100 million. He bet against the room and the room was wrong. Here is the mistake that keeps sinking the right. Conservatives build content for the parent and forget the parent is not the consumer - the kid is. McDonald's figured this out with the Happy Meal in the 70s. Chuck E Cheese figured it out. Bentkey never did, ad the bill came due to the tune of nine figures. Then we get into the part nobody on our side wants to hear. Rumble keeps screaming "free speech platform" while quietly admitting they have no Mr. Beast. Microsoft lit $100 million on fire chasing Ninja over to Mixer. The pattern is always the same - buy the big name, wait for the audience to follow, watch it crash. Marcus lays out the open letter he wrote Chris Pavlovsky and the playbook that actually builds an audience from zero. We close on where this is all going - why Gen Z does not care about celebrities, why the next great Christian film might be a Ryan Gosling space movie, and why the human connection that AI can never fake is the whole ballgame. If you build, fund, or just consume content, this one will recalibrate how you think about the entire game. CHAPTERS: 00:00 - The $100M Question Hollywood Won't Answer 01:23 - The Guy Who Called Every Conservative Streaming Flop 03:41 - The Consumer vs. The Purchaser Mistake 05:36 - What the Happy Meal Teaches About Kids' Content 08:03 - How Daily Wire Torched $100 Million on Bentkey 09:52 - VeggieTales Did It Right (A Hammer In Search of a Nail) 11:28 - Build What People Actually Want 12:39 - The Cable TV Playbook Nobody Runs Anymore 15:23 - Is "Project Hail Mary" the Christian Film We've Been Waiting For? 17:46 - The Blind Spot: Nobody Builds For Young Men 18:14 - "There's No Market" Is a Lie (Tesla, Uber, the Wright Brothers) 21:37 - Rumble's Real Problem - Where's Their Mr. Beast? 24:26 - The Open Letter to Chris Pavlovsky 27:40 - The $100M Mixer Disaster 29:45 - Why Gen Z Doesn't Care About Celebrities Anymore 33:23 - The Human Connection AI Can't Fake 36:40 - Where to Find LOOR TV + Final Thoughts Today's Guest - Marcus Pittman / LOOR TV: LOOR.tv (join, or hit the Creator / Investor tabs before logging in): https://www.loor.tv Marcus on X: https://x.com/ImKingGinger LOOR on X: https://x.com/WatchLOOR Marcus's Substack ("Poorly Written"): https://substack.com/@marcuspittman Marcus's Federalist piece, "Project Hail Mary Is The Masculine Christian Film You've Been Waiting For": https://thefederalist.com/2026/04/07/project-hail-mary-is-the-masculine-christian-film-youve-been-waiting-for/ Marcus's first time on the show (Ep. 437, Feb 2022): https://www.briannicholsshow.com/437-fighting-the-culture-with-great-storytelling-with-loortv-ceo-marcus-pittman/ The Brian Nichols Show: Home base (listen + watch everywhere): https://www.briannicholsshow.com Apple Podcasts: https://podcasts.apple.com/us/podcast/the-brian-nichols-show/id1334346967 Rumble: https://rumble.com/c/TheBrianNicholsShow Follow Brian on X: https://www.briannicholsshow.com/twitter (@BNicholsLiberty) Follow Brian on Facebook: https://www.briannicholsshow.com/facebook More from Brian - CX Without the BS: https://podcasts.apple.com/us/podcast/cx-without-the-bs/id1747979147 Listener questions: brian@briannicholsshow.com Today's Sponsor - Cardio Miracle Support your heart health and the show - for 15% off: https://CardioMiracle.com/TBNS Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Some follow the noise.
0:03.3	Bloomberg follows the money.
0:05.4	Because behind every headline is a bottom line.
0:09.3	Whether it's the funds-fueling AI or crypto's trillion-dollar swings,
0:13.8	there's a money-side to every story.
0:16.5	And when you see the money-side, you understand what others miss.
0:22.3	Get the money-side of the story., you understand what others miss. Get the money side of the story.
0:25.3	Subscribe now at Bloomberg.com.
0:32.9	Imagine telling Netflix what you're going to watch next month, but you're paying the bill.
0:34.2	Sounds nuts, right?
0:36.4	Well, that's not just possible now.
0:50.0	It's funding entire TV shows. And the guy who built it, well, he told me back in 2022 that capitalism would find a way around Hollywood's seven gatekeepers. And spoiler alert, he was right. So yeah, let's talk about that. Well, hey there, folks.
0:57.7	Welcome to today's episode of The Brian Nichols Show.
1:01.1	And today's guest, he came back in the show in February of 2022, episode 437.
1:06.9	And he had this wild idea.
1:09.0	Netflix meets Kickstarter, where subscribers decide what gets made.
1:14.2	And then filmmakers tell stories Hollywood would never greenlight.
1:18.2	It was pure contrarian play, and a lot of people, including some very serious investors,
1:23.5	laughed in his face, but fast forward four years, and he's still standing,
1:27.4	and he's funded nearly 40 pieces of content, and he's still standing, and he's funded
1:27.9	nearly 40 pieces of content, and he's done it under a million bucks that the VCs told
1:33.4	him would take when it would take over 100 million. And his platform right now is the home for
	...

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