Taylor Stitch - Responsibly Built For The Long Haul

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 25 June 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the Next half of this Feature, Mike Maher, Co-Founder & CEO at Taylor Stitch, continues sharing the story of how this men's lifestyle apparel brand has evolved into creating responsibly-built clothing and how it is thriving in the time of the pandemic by focusing on 1-to-1 relationships with its customers.

In Part 2, Mike discusses The customer experience tour, Starting your wardrobe with the basics, When customers discover the "Workshop", Chsoing names for products, How they take classics and update them with a modern fit, How one differentiator of their clothes is the fabric, The changing behavior of the Consumer post-COVID, Advice for brand owners, Why their main goal is. compelling product, The 2 sides of the same coin, The contrarian view of being profitable, What Mike would do if he were president, How Taylor Stitch was created during a recession, Why now is the time to start a business, Why it's time to develop skills you didn't know you had, Why you should join Mike in the Beer & Gear IG Live, and so much more.

Join us while Ramon Vela interviews Mike in Part 2of this episode and gets the inside story of this amazing brand.

For more on Taylor Stitch visit: https://www.taylorstitch.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	For me, there are things that we have tried that, like, you know, we're going back to, you know,
0:26.1	having done this for the last decade or so.
0:28.2	But the biggest thing that I can say is kind of a piece of advice is, like, keep it simple.
0:32.3	You know, I think this goes for everything, goes back to the conversation that you and I were
0:35.4	having earlier about, you know, the attention span that people have and how short it is. And I think that in times like
0:41.9	this, people try and like really differentiate from everybody else as a business instead of
0:46.3	doing like what's, you know, what's tried and true. So for, you know, for us, it's always been
0:51.9	about building compelling product because people
0:54.7	always want to shop compelling product.
0:57.0	But then when we go into things like promotion, you know, we're just doing, like if you
1:01.4	look at it says up to 30% off site wide.
1:04.1	Very clear, very understandable instead of like, you know, getting too cute with it and saying,
1:09.2	okay, you know, buy one of these and you get 50% off this or, you know, or here's a bundle deal.
1:16.2	It's just none of that stuff that we've ever seen performs as well as, you know, a very straightforward, easily understandable offer that you can get the consumer to derive value from.
1:30.8	Hey, you.
1:32.5	Yeah, you.
1:34.2	You work so hard to acquire customers,
1:37.0	but what are you doing to keep them happy?
1:40.3	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built
	...

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