Findlay Hats - Confessions of a Hat Addict

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 June 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Recorded in my closet during the lockdown. Audio is spotty but wisdom is real.

For Jimmy Hickey, Owner at Findlay Hats, spending hours a day having a daily dialogue with customers definitely goes a long way to building community and loyalty. One piece of evidence for this is the fact that an estimated 50 people out in the world carry a Findlay Hats tattoo. You simply can't buy that kind of loyalty. What's their secret? Listen to the rest of the story.

In Part 1 of this episode, Jimmy discusses 3 things that are different about Findlay Hats, The origin story, How he sat on his Hat idea for nearly 8 years, Why they wanted to be a Home town, heroes, before going Worldwide, Why they are committed to communicating with their customers each day, Why their friendly, down to earth brand is intentional and real, Jimmy's advice for potential entrepreneurs, Why you must feel the intensity of creating and building something, Why entrepreneurship is like Art, and so much more.

Join us while Ramon Vela interviews Jimmy in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Findlay Hats visit: https://www.findlayhats.com/

The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20)

Attentive - https://www.attentivemobile.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	And both Instagram and Facebook have been huge pieces of our brand's growth and community building.
0:27.0	It's something that we really try to have a pretty big focus on there.
0:30.1	We also try to make a pretty big effort to stay engaged and communicate with our community around the brand.
0:36.0	That's the Finley Force.
0:38.5	So we definitely try to not just be some faceless corporation.
0:41.7	We really try to engage with every single person that tries to comment or message us through either of those apps.
0:50.0	And it's pretty time consuming.
0:51.8	One of our employees has customer service, he and I hit social media stuff every day,
0:57.5	and it's at least one to three hours a day of work of just constantly going through the messages,
1:02.2	going to the comments, and trying to engage with every single person we can.
1:06.4	But it's one of those things where, you know, we say we're your friends that thinly has,
1:09.4	and we got your back of their life. So, you know, having a real dialogue with someone on social media, you know, can go a long
1:14.5	ways in creating that positive experience with the brand.
1:18.4	So we try to put a pretty big effort on that and editing as well.
1:22.1	Or it's not just about the product here.
1:23.8	We also try to feel that community.
1:25.6	And social media is a huge piece of that.
1:31.0	How many emails do you have unread right now? A hundred, a thousand more? Now how many
1:39.3	unread text do you have? Probably none. This is why over 600 of the most innovative retailers rely on
	...

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