“Taylor’s Version: The Billion-Dollar Business Plan”

The Lo Life

Podcast Nation

Health & Fitness, Society & Culture, Mental Health, Comedy

5 • 3.4K Ratings

🗓️ 22 May 2025

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Taylor Swift is known for her chart-topping hits, sold-out stadiums, and iconic eras—but according to Harvard Business Review, she’s also one of the greatest business minds of our time. On this week’s episode of The Lo Life, Lo is joined by bestselling author and senior editor of The Harvard Business Review Kevin Evers, who spent two years unpacking the strategy, savviness, and sheer force of will that built the Swift empire—starting when she was just 13 years old.

What began as a teenage girl charming country radio execs and dominating Myspace with homemade vlogs has evolved into a billion-dollar brand run with surgical precision. We’re talking fearless negotiation, media mastery, and a level of audience connection that makes even Silicon Valley’s biggest disruptors take notes.

Kevin takes us behind the scenes of his new book, breaking down why Taylor deserves a seat at the business table alongside Steve Jobs, Jeff Bezos, and Branson. This isn’t about fanfare—this is about facts, power plays, and a masterclass in personal branding. From walking away from Big Machine to reclaiming her masters and rewriting industry rules, Swift isn’t just playing the game—she’s designing it.

If you thought Taylor was just a pop star, think again. This conversation will change how you see her—and how you approach your own career moves.

Stay Connected to The Lo Life!

Facebook: Join the Coven: The Lo Life FB Group

Instagram: @thelolifepodcast

Your host: @stylelvr

TikTok: @thelolifepodcast

We have deals and steals for our kings and kweens- All thanks to our sponsors

QUINCE: High fashion clothing for affordable prices. Discount code lolife at check out for free shipping

NUTRAFOL: $10 off your first month's subscription and FREE travel kit with promo code LOLIFE

PIQUE PU'ER TEA: lo lifers will get 20% off FOR LIFE and a FREE STARTER KIT (yesss... a rechargeable frother and chic glass beaker to elevate your tea experience) at PIQUELIFE.com/LOLIFE

SPOT and TANGO: Delicious and nutritious meals for your pup made with 100% whole, fresh ingredients- real USDA meats, fruits and veggies. Use code LOLIFE to get 50% off your first order!

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	This podcast is brought to you by Podcast Nation.
0:15.2	Hello, bienvenito.
0:16.7	Welcome one and all to a brand spanking new episode.
0:21.5	Fresh out the kitchen, we've been cooking in la Cucina, and we've got a delicious
0:25.1	sizzling fajita platter of the low-life podcast, ready for you to feast on.
0:30.0	I'm your flaming hot and spicy, seasonally depressed, white wine drinking, tucky finger licking,
0:35.9	EDC music vibing, mushroom microdosen, hot mess of a host,
0:41.8	Lorenzo von Rumpf.
0:44.8	And I am so happy to be here with you in this moment.
0:47.7	There is no place I'd rather be than right here with you.
0:51.3	Our safe space, this is our cult.
0:53.8	This is where we can go to just let it all hang out. I'm so grateful for this podcast. I love the community we have here. Our cult, our coven, it's a very special place. It's always the highlight of my week getting to be here with you. And so I hope you're feeling good. I hope you're in a pretty good headspace and you're having a beautiful week, but if you're feeling like shit right now, or you're overwhelmed, you're tired, you're feeling depressed, stressed, anxious, if you're not the best version of yourself right now, don't you worry, boo-boo, don't you fret. You have come to the right place. We're about to turn that frown upside down because we have a great episode in store for you
1:28.3	today. I'm glad you're here. You're taking time for you. This episode will feel like a shot of
1:33.3	dopamine right to the ass cheek. It's a little bit of escapism. And I think we all need that right now.
1:39.1	I haven't been watching the news because it's so fucking depressing. And so I think it's actually really helped me to not
1:45.4	watch the news as much. I get enough of the news updates on social media. And so I haven't watched
1:50.3	the actual news. I've been microdosing social media and I'm just coming off of EDC, which was
1:57.1	an amazing experience. I can't wait to tell you all about EDC next week. But just a little
2:02.6	Cliff Notes version for you right now. I had a blast. I love a good EDC rave. I enjoyed some shrooms.
2:09.5	I laughed. I danced my ass off, put on my booty shorts, covered my body in glitter, and had
2:14.9	a fucking blast. I needed that. So mental health-wise,
2:18.8	I'm feeling pretty good this week because I'm coming off of this EDC high. And so I feel
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Podcast Nation, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Podcast Nation and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.