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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 1 October 2023

⏱️ 35 minutes

🧾️ Download transcript

Summary

How many journalists do you know who can simultaneously report a story and inadvertently become the story? Taylor Lorenz sits in a class by herself. As a technology journalist for The Washington Post, she doesn't just report on the latest trend but writes about topics with more significant meaning and what they say about the state of technology, media, and culture.  But as a creator and internet personality, Taylor has often become the story herself and a target by many. The backlash comes swiftly, frequently, and usually from right-wing media. Tucker Carlson's favorite pastime is bashing her every move. Fox has held entire segments around Taylor, and #TaylorLorenz is often a trending hashtag on Twitter (now X). Elon Musk has gone after her many times. The minute she publishes a story, she'll start trending, and the trolling begins. None of it is slowing Taylor down. Taylor Lorenz has been the authority on internet culture for over a decade, documenting its far-reaching effects on all corners of our lives. In her first book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet, debuts this week, she presents a groundbreaking social history of the internet—revealing how online influence and the creators who amass it have reshaped our world, online and off. "It's important to set the record straight on where the "creator economy" emerged from because, in 2021, when Silicon Valley finally woke up and was forced to take internet culture seriously because of the pandemic, there was just so much revisionist history. They were talking about how MrBeast founded the notion of productizing himself — that's just not true. Beauty vloggers were doing that back in 2012. Mommy bloggers pioneered a lot of these revenue streams, so I wanted to also talk about that. No one has written that history. I want to tell the stories that have been written out of history by Silicon Valley," says Taylor.  In this episode, Taylor and I map her journey from former aspiring fashion publicist to globally renowned journalist. We cover the state of the creator economy, how she follows trends and the future of tech, where she sees social media heading, and most importantly, setting the record straight on its birth and evolution. I am honored to be included in her book for my work as the former DKNY PR GIRL social media personality I created and was the voice of from 2009-2015. I have loved watching Taylor's career. Fun fact: her first work experience was as a PR intern at DKNY in my department! She has an exceptional finger on the pulse of the internet and the ability to see patterns others don't. I truly admire her strength and resistance to her haters. In her new book, Extremely Online, she shares "the inside, untold story of what we have done to the internet and what it has done to us."

Transcript

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0:00.0

Hi, this is Alisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.

0:09.6

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

0:16.5

With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still

0:22.5

have time to post about it. I honestly don't think my guest today needs an introduction, but Taylor

0:31.8

Lorenz, welcome to leave your mark. I am so excited to have you on the show. I'm so excited to be here.

0:40.0

For everyone listening, if for some reason you don't know Taylor Lorenz, Taylor is a technology

0:44.9

columnist for the Washington Post business section covering online culture. Previously, she was a

0:51.2

technology reporter at the New York Times business section, The Atlantic, The Daily Beast.

0:55.6

Her writing has appeared everywhere from New York Magazine, Rolling Stone, outside BuzzFeed, and more.

1:01.7

But Taylor is not, to me, as a former publicist, a regular journalist because she is often on television talking about these breaking stories. CNN, MSNBC, NBC, it goes on and on.

1:15.4

Taylor, you were a 2019 night visiting Neiman Fellow at Harvard University and is a former affiliate at Harvard's Berkman Client Center for Internet and Society.

1:26.7

Of course, you were named Fortune's 40 under 40 list

1:29.6

of leaders in media and entertainment in 2020. AdWeek included you in their young

1:34.7

influentials who are shaping media, marketing, and tech listing, stating, quote, Lorenz contextualizes

1:41.0

the internet as we live it. And in 2022, Town and Country Magazine named you their new

1:46.7

creative vanguard's list of rising generation of creatives calling you the Bob Woodward of the

1:52.8

TikTok generation. And I'm just surprised that in your bio you didn't list D.K.Y intern, because I think

2:00.0

that's an important starting point.

2:02.4

That was a big life milestone. So I know I need I got to get that in there. My fashion era.

2:08.6

I'm so kidding. All right. So let's talk about your start though because obviously, you know,

2:15.3

you ended up really to me being a singular person who not only defines

2:23.0

internet culture, but discovers it and explains it to everybody else. But I guess you wanted to go

...

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