Taylor Berry: Head of Brand Marketing at Tito’s Handmade Vodka | #ThePlaybook 99

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 23 May 2019

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Taylor Berry, Chief Marketing Officer of Tito’s Handmade Vodka, talks about the origins of the multi-billion-dollar liquor brand and how founder Tito Beveridge’s failures in other industries led him to success as a distiller. Taylor discusses how the vodka brand used philanthropic events to spread, the company’s efforts to create a culture of giving, as well as his own unique journey to becoming CMO. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook I have Taylor Berry the senior director of
0:03.4	brand marketing for Tito's Vaca and he tells us not only how to build a brand like
0:09.7	Tito's but also how to get a job in sports.
0:13.0	This is entrepreneurs the playbook,
0:16.0	where each week I bring you some of the greatest athletes,
0:19.0	celebrities, and entrepreneurs
0:21.0	to talk about their personal and professional
0:23.9	playbook to success and what made them champions on the field and in the boardroom.
0:29.4	I'm your host and CEO of Sports One Marketing, David Melzer.
0:37.0	This is Dave Melzer with Agfrenore and I have Taylor Berry,
0:39.8	the head of brand marketing.
0:41.4	Pleasure to meet you.
0:42.0	He knows handmade vodka. Yes, sir. I saw some of brand marketing. Pleiros handmade vodka.
0:43.2	Yes, sir.
0:44.2	I saw some of that last night, and I just
0:46.4	got warmed up for this morning.
0:47.8	I love it.
0:49.2	So we're going to start right.
0:50.8	What does the head of brand marketing do?
0:54.0	Most people, they want to be in marketing,
0:56.4	but I don't think when they graduate college
0:58.3	they have a clue what that means.
	...

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