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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, really quick before we get to this brand new episode of How I Built This, we have a book coming out.

It's designed as a roadmap for building an idea into a real business, and it includes hundreds of stories and lessons from some of the most inspiring entrepreneurs in the world.

You can pre-order the book by looking up How I Built This wherever you get your books, or by visiting gyros.com.

Okay, onto the show.

We ran out of money over and over and over again.

I couldn't afford a salary, my partner couldn't afford a salary.

I couldn't afford rent anymore, and my parents had bought a place near the airport at that point, and they let me move into there.

And we had this really, really incredible high-end clientele, and I was working on my mom's crush.

From NPR, it's How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz, and on today's show, I'll trip to Japan in a meeting with a Gasia-inspired Vicky Tsai to launch Tacha, a line of skincare products that almost nobody thought was a good idea until everybody did.

So, as you've heard on this show, really good ideas often come from solving a problem that you and other people have.

And of course, you can spend years solving that particular problem in just the right way, obsessing over countless designs, doing mountains of research to find the perfect fit between what you made and what the market wants.

But sometimes, ideas just sort of reveal themselves, even when you're not looking, and that can often happen when you're visiting a different country.

Like Gordon and Carol Siegel, who came across Scandinavian furniture on their honeymoon and went on to build Creighton Barrel, or Susan Griffin Black, who encountered lavender oil on a visit to Covent Garden in London, and came up with the Body Care Company EO Products, or Blake Mikoski, whose trip to Argentina exposed him to a type of espadrille shoe that he'd recreate as Tom's.

And for Vicky's side, our guest today, the pivotal trip for her was to Kyoto, Japan, in 2008.

She went there to kind of decompress after leaving a job that left her feeling pretty bad about herself.

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