TAS 269 : Is Private Label DEAD Now? (New Plan)
Find Your 1000
Scott Voelker
4.8 • 1.1K Ratings
🗓️ 17 October 2016
⏱️ 36 minutes
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| 0:00.0 | Hey Hey, what's up everyone? Welcome back to another episode of the Amazing Seller |
| 0:05.8 | Podcast. This is episode number 269. Today we're going to be talking about a |
| 0:11.4 | question that I received a lot after the big major announcement |
| 0:16.8 | that Amazon let everyone know that they're not going to be allowing promotions and discounts in exchange for a review. |
| 0:24.8 | And again, I just want to really highlight that in exchange for a review. |
| 0:29.6 | Now I know there's a little bit of a gray area there. |
| 0:31.8 | We're not really sure, like, does that mean that I can't run any |
| 0:35.6 | promotions and in the terms of service it clearly says that you can still |
| 0:38.8 | run promotions to your customers says that right you just can't do it in |
| 0:42.1 | exchange for a review but however you want to |
| 0:45.1 | interpretate that is totally up to you. What I really want to do here is answer the question, |
| 0:49.9 | is private label dead now? I get that question a lot. |
| 0:53.5 | And I've gotten it before too, even like people saying, |
| 0:55.4 | like, well, the market seems like it's getting saturated. |
| 0:57.7 | There's just not any products out there |
| 0:59.3 | for anyone to sell anymore. |
| 1:01.3 | You know, what do I do? Is private label dead? Like, should I not even think about doing it? |
| 1:06.6 | And again, I think a lot of people are just looking at one channel. That's Amazon, right? And that's really what we're looking at is just |
| 1:15.0 | Amazon. So Amazon is what we're all kind of like focusing on. I mean, me personally, I'm not just |
| 1:20.4 | focusing on that. I kind of have said that from the beginning, right? It's like, you know, it's a channel. |
| 1:27.3 | eBay's a channel, Google's a channel, ETSI's a channel, they're all channels, and we can take advantage of those channels, but we also have to, you know, kind of conform to their rules. It's their, you know, it's their property. We've talked about that. But I really want to address this is, you know, that big question, right? |
| 1:44.6 | Is private label dead? And Scott, what do we do? Like, you know, and what I really want to do here is just answer that and kind of go through my thoughts |
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