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Find Your 1000

TAS 242 - (Hot Seat) How to Optimize Current Product to Increase Conversions and Sales

Find Your 1000

Scott Voelker

Email Marketing, Digital Product Creation, Entrepreneurship, Brand Building, Email List Building, Marketing, Blogging, Make Money Online, Business, Online Marketing, Online Business, Passive Income, Start A Business

4.81.1K Ratings

🗓️ 15 August 2016

⏱️ 55 minutes

🧾️ Download transcript

Summary

One of the things Scott and his friend Chris Schaeffer love to do to help private label sellers boost their sales is to do these “hot seat” episodes. It’s a real life Amazon product that is already selling that is submitted for review and suggestions to increase sales. Scott and Chris are looking at a product today that is in a tight niche and is very low priced - both of which are problems from the get go. But there are some things that can be done to improve the sales of this product regard...

Transcript

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0:00.0

Well hey hey what's up everyone welcome back to another episode of the amazing

0:06.0

seller podcast this is episode number 242 and today I'm excited as usual

0:12.1

because we're gonna do another hot seat session and I've

0:16.0

invited on my good friend once again Chris Schaefer who's going to help me kind of

0:20.1

go through this and him and I we kind of go back and forth when we look at

0:23.5

someone's listing or their product and we're able to kind of break it down

0:28.0

from just another set of eyes and ears to kind of really see what we think could improve this listing or this product.

0:36.0

And really we're going to be talking about optimization in a sense

0:39.0

to increase conversions and sales

0:42.0

and a lot of times people will say you know what my

0:44.8

product it's up and running I'm getting four sales a day or six sales a day I'm

0:49.2

just not getting the traffic I'm not getting found or maybe I'm running

0:52.4

paper click but I'm not getting found or maybe I'm running pay-per-click but I'm not getting you know the results I think I should be getting and a lot of times it comes down to either you know the title or your optimization as far as your keywords or it has to do with your image your photo or it has to do with your image, your photo, or it has to do with reviews.

1:05.6

There's a lot of different things that it can be, so what we wanted to do here is

1:09.1

really break this down kind of live in front of you and it's a way for us to kind of also get prepared

1:14.5

for a live event that we do. We just started doing these. We had one back in

1:19.7

Denver not too long ago and it was called TAS Breakthrough Live.

1:24.4

So it's a way for us to also do these here

1:26.8

because that's what we do here at these live events.

1:28.8

If you guys don't know.

1:29.8

And if you guys wanted to learn more about that,

1:31.6

I should probably give you guys the link.

...

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