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Your Brand Amplified

Tarla Makaeff: The Copy Queen

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 18 October 2022

⏱️ 28 minutes

🧾️ Download transcript

Summary

Tarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She’s helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.

She has been featured in numerous online publications including LA Weekly, New York Weekly, Bloomberg, Influencive, Influencer Daily, and more.

Before starting her online business, she worked in marketing agencies writing for Hollywood studios and Fortune 500 companies which led to her meteoric rise as a 7 figure freelance copywriter. Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.

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Transcript

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0:00.0

Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

0:06.5

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

0:12.5

I am so delighted to have today

0:15.2

Tarla Machea, the copy queen and founder of the iconic copy course.

0:20.2

I'm not going to shout out all of your accolades.

0:23.0

Tarla, I will let you do a little bit of that introduction,

0:25.3

but thank you so much for coming on joining me today.

0:28.8

Thanks so much for having me, Anika.

0:31.4

I really appreciate you having me.

0:33.5

Absolutely.

0:34.5

So you are known as the copy queen, but before you became the copy queen, what was your

0:39.8

journey like?

0:41.8

Yeah, so I started my career as a copywriter.

0:46.8

I was an English major in school with a writing emphasis

0:50.3

and a minor in theater.

0:51.8

So I actually started in acting and I happened to be in a UCLA

0:56.7

extension soap opera acting class. Oh my gosh. I met my future boss who was a copywriter himself and like essentially an account

1:07.6

an account manager and that's how I started working at marketing agency so it was really

1:11.8

very unplanned but wonderful nice and you just

1:15.8

fell in love with the world of copy I did I mean you know I always left writing and at the

1:22.0

time you know I know they're majors now for

1:24.1

copy rating but at the time that that wasn't a thing and so I like learned a

...

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