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TechCheck

Tariffs threaten big tech’s physical AI buildout 5/23/25

TechCheck

CNBC

Disruptors, Investing, Faang, Technology, Business, Management, Cnbc, Tech

4.856 Ratings

🗓️ 23 May 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

President Trump’s threat to slap iPhones with a 25% tariff is just his latest attempt to reshape the global supply chain. We look at how his push for American manufacturing could derail big tech’s move into physical AI.

Transcript

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0:00.0

Trump's Apple threat is his latest attempt to reshape the global tech supply chain, but could the push for American manufacturing derail big tech's broader shift into physical AI?

0:10.2

Our dear Durbosa is watching that in today's tech check. Good morning, Dee.

0:13.9

Hey, good morning, Carl. Yeah, so the president's pressure on Apple, that could be the first real stress test of whether America is ready to manufacture the future of artificial intelligence.

0:22.6

This is critical as the race moves from software to hardware.

0:26.6

Smartphones are still the gateway device, but everyone from meta to Google to open AI, Tesla,

0:31.6

they're building new form factors designed to embed AI more deeply into the physical world.

0:37.8

There's smart glasses, humanoid robots, robo-taxies.

0:41.1

Even the next iPhone are becoming AI-native devices.

0:44.1

And so that means that the next competitive frontier, it's not just model quality or compute

0:49.2

infrastructure, it's manufacturing capacity.

0:52.5

And Apple may be the first to find out what happens when Washington demands fabrication.

0:58.2

This week, Sam Altman and Johnny Ive, we talked about it a lot, they laid out a vision to ship 100 million AI companions that will move consumers beyond screens,

1:06.2

slated to begin production in 2027 and likely assembled in Vietnam to avoid that China risk,

1:12.6

according to top Apple and supply chain analyst Ming Chi quote.

1:15.8

But if Trump is not satisfied with iPhones made in Vietnam or India,

1:20.1

why would he be any more forgiving of Open AI's next gen device built anywhere but America?

1:26.3

You got meta in Google.

1:27.4

They may be in the same boat

1:28.6

with their next gen AI devices as well. They're smart glasses. They're still manufactured in Asia,

1:33.6

small volume for now, but both are expected to scale as AI becomes, again, more wearable,

1:39.4

more contextual, more physical. Then there's embedded AI, humanoid robots, which Morgan Stanley calls a $5 trillion

1:46.1

opportunity and robotaxies. If Trump forces onshoreing too soon, America risks falling behind

...

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