Target vs Walmart | 'Target' Demographics | 5

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 28 June 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is your house team Target or team Walmart? Depending on where you live, or what you’re trying to buy, the answer might be one, or both. Even though these stores sell a lot of the same merchandise, shoppers have very different perceptions — and allegiances.

Here to explore the ‘target’ demographics of your favorite big box stores is Wall Street Journal reporter Sarah Nassauer, who has covered major retailers like Target and Walmart for nearly a decade. We’re strolling down the aisles to find out how each chain is doing today in this e-commerce world, and what the future holds.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music. Download the app today.
0:13.0	I'm David Brown and this is Business Wars.
0:31.0	So it's Sunday afternoon and you're all out of toilet paper. Where does your family go to stock up?
0:43.0	You heading on a target run or are you embarking on a journey to your local Walmart?
0:48.0	Wherever you end up, there's a good chance you'll be walking out of there with way more than whatever you came in for.
0:53.0	But no matter where your loyalties lie, both of these big box retailers have become staples of American popular culture.
1:01.0	We've seen them in movies and TV shows. There's a good chance you or your friends caught the sitcom Sleeper Hit Superstore,
1:07.0	which followed the lives of employees at a Walmart-like fictional chain, Cloud9.
1:12.0	Sorry, where's the bottle water?
1:14.0	Oh, that will be in grocery, just down there and to your left.
1:17.0	Thanks.
1:18.0	Oh, come on. I'm not a hero.
1:20.0	I'm not a hero. I'm not a hero.
1:23.0	These big box stores have been household names for decades, but mainstream retail has evolved.
1:29.0	It's an e-commerce world and we're all living in it. And that's forced these stores to pivot their own business strategies.
1:35.0	Here to bring us up to speed on how Target and Walmart are tackling the new retail landscape is Sarah Nossour.
1:41.0	She is a retail reporter for the Wall Street Journal whose coverage of Target and Walmart dives into how these stores are navigating some of the industry's biggest shifts.
1:50.0	Sarah's sharing the latest shopping trends with us and speaking to the e-commerce of it all.
1:55.0	Stick around, because that's coming up next.
2:04.0	Ah, the Bahamas.
2:06.0	What if you could hang out with celebrities living a penthouse above the crystal clear ocean with all your best friends and have it be 100% paid for?
2:14.0	FTX Founder Sam Bankman-Free made that dream a reality, but U.S. prosecutors say he was hiding a dark secret.
	...

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