Tara Dower Signs Ground-Breaking Deal with Altra (Our Analysis)
Singletrack
Finn Melanson
5 • 897 Ratings
🗓️ 11 December 2024
⏱️ 64 minutes
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| 0:00.0 | Welcome back or welcome to the Single Track Podcast. I'm your host, Finn Melanson, and in this episode, |
| 0:05.8 | we are joined by returning guests, Abby Levine of Outside Magazine, and Kelly Newland of Rad Boulder. |
| 0:11.8 | Together we dive into the big news of Tara Dower's groundbreaking sponsorship deal with Ultra, |
| 0:16.8 | which positions her as one of the higher paid athletes in the ultra trail running world. |
| 0:21.6 | To set the stage, Kelly represented Tara as her agent during this process, and Abby's reporting, |
| 0:26.6 | which broke the story, is linked in the show notes. |
| 0:29.1 | Without further ado, though, let's get to this conversation. |
| 0:31.9 | All right, I am joined by Abby Levine from outside and Kelly Newellyn from Rad Boulder. |
| 0:36.2 | Abby broke the news earlier today about Tara Dower's new contract with Ultra and Kelly Newland from Rad Boulder. Abby broke the news earlier today about |
| 0:38.6 | Tara Dower's new contract with Ultra and Kelly negotiated the deal. I read the reporting with great |
| 0:44.2 | interest. I appreciate you both being here to go deeper into various parts of it. Abby, starting with you, |
| 0:50.6 | how would you summarize the news here? For people that have not read the article, what's sort of the headline and just some of the overhead details? |
| 0:57.9 | Headline is that it's the biggest contract that Ultra has ever signed with an athlete. |
| 1:03.8 | And what I find really exciting about that and also what officials at Ultra were psyched about |
| 1:09.2 | was obviously Tara is a woman. |
| 1:12.6 | So having a woman be the one to trailblaze in that space for them and also for the industry. |
| 1:18.5 | And I think some important context to add before we get into it is trail ultra running is quite a bit behind even track or road running. And so I think more |
| 1:32.0 | general fans of sports, especially if you're a football fan, you're not going to be impressed |
| 1:37.2 | by this. If you're even a fan of track and field, you might not be impressed by this. And |
| 1:42.9 | that's because I really think Tara's record on Appalachian Trail, |
| 1:47.2 | it's like winning the gold medal at the Olympics for the sport of ultra trail running. |
| 1:51.8 | And if you're winning a gold medal at the Olympics, |
... |
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