Tapping the Potential of Conversational Commerce (Emily Weiss and Alexandra Shulman) | BoF VOICES

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 12 March 2018

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The consumer is already powerful, and the beauty industry's mission is realising and unlocking that power, Glossier's Emily Weiss told Alexandra Shulman on stage at #BoFVOICES.

To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews

For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.

To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail [email protected]. For all sponsorship enquiries, please e-mail [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the
0:07.0	B-OF podcast. Voices is the most stimulating gathering of fashion industry leaders on the planet.
0:13.0	What makes voices different is that we mix our industry with fascinating people from other sectors,
0:19.0	from the worlds of economics, activism, health and
0:21.8	wellness, medicine, film, philanthropy, technology, media, and so many more.
0:27.7	Fashion doesn't live in a bubble and nor should it.
0:30.4	This is one of the sessions from our 2017 gathering.
0:34.5	I was lucky to meet Emily Weiss, the founder of Glossier, in her early days as the blogger behind
0:40.4	the cult blog into the gloss. Back in those days, Emily and I were still figuring out what to do
0:46.3	with our blogs, and it's been really amazing to watch her take into the gloss and transform it
0:51.8	into this really innovative beauty business. I asked BOF
0:56.0	contributing editor Alexander Shillman to sit down with Emily and talk to her about tapping
1:01.3	into the potential of conversational commerce. Just a quick note, this conversation was recorded
1:07.8	live in front of an audience, so please excuse any audio issues.
1:12.9	Well, the first thing I have to say is that I had incredibly good fun researching this talk.
1:19.0	As somebody that's well known for only, if I put some eyeliner on, I think I'm really going
1:24.5	like the whole way. And so looking at Into the Gloss
1:30.0	and spending really quite a lot in time
1:32.0	reading like the top shelf and the videos and everything,
1:34.9	for me it was like reading about
1:37.0	a kind of anthropological study of some weird tribe
1:40.5	in the middle of an ocean I'd never even heard of.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Business of Fashion, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Business of Fashion and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.