Tania Edwards Of Collectability On The Rise Of Patek Philippe

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HODINKEE

Radio, Society & Culture, Podcast, Watches, Rolex, Horology, Wrist Watch, John Mayer, Daytona, Omega, Leisure, Hodinkee, Talking Watches, Paul Newman, Ben Clymer, Hodinkee Radio, Arts

4.7 • 945 Ratings

🗓️ 13 November 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

For this episode, we are joined by Tania Edwards, Co-Founder of Collectability and former employee of Patek Philippe. Her extensive knowledge of Patek, as well as her many years of experience in its marketing department, make her a bona fide expert when it comes to the brand's heritage, evolution, and watchmaking. Tania and Tony discuss Patek's history through the '80s and '90s, how the brand's identity and marketing campaigns have evolved to today, and her thoughts on vintage and modern Patek watches (including the Cubitus Collection, of course).

Transcript

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0:00.0	This episode is brought to you by Houdinki Insurance.
0:02.9	Collecting watches is fun.
0:04.5	Insuring watches is not.
0:06.2	But with Haudenki Insurance, we offer a better and more seamless experience to ensure your watches and even jewelry.
0:12.0	Minimizing the paperwork and maximizing the protection so you can stop worrying about your watches and focus on enjoying them.
0:18.6	Houdinki Insurance, protect what you love.
0:20.9	Visit insurance.houdinke.com for more details.
0:26.2	Welcome back to another episode of Haudenki Radio.
0:28.8	Today's guest is Tanya Edwards, the co-founder of Collectibility,
0:32.2	the specialist dealer she co-founded with John Reardon in 2019.
0:35.9	Tanya has been in the watch industry for more than 30 years,
0:38.3	mostly focusing on Paddock. Her journey started with promoting the 150th anniversary of the brand
0:43.0	in 1989, which led to her role as marketing director at the Henry Stern Agency, or Patek Philippe,
0:48.3	where she stayed for just about 10 years. During this time, she played a pivotal role in
0:52.8	Paddock's most successful ad campaign.
0:54.8	You never actually own a Paddock. You merely look after it for the next generation,
0:58.6	while also seeing the brand grow tremendously. After a paddock, she made stops at auction houses
1:03.1	and brands before co-founding collectability with Reardon. On today's episode, Tanya and I discuss
1:07.9	all things petechfully. Her history with the brand, its heritage,
1:11.1	how it's evolved over the past 30 years, and of course, Cupidus. With that, thanks for joining
1:16.0	Houdinke Radio, Tanya. Thank you so much, Tony. It's a real pleasure. We had John on about a year
1:23.0	ago, but I've known you at least for a couple of years now and obviously your passion for the brand shines
	...

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